3 Things You’re Not Doing on Your Google Business Profile

Google Business Profiles (formerly known as Google My Business) are essential for businesses looking to grow their online presence, especially in local searches. These profiles provide an overview of everything you want your customers to know about your company. Your profile includes a business description, products and services, company reviews, hours, and updates from your company.

Your Google Business Profile, as seen below, serves as a valuable platform for engaging with customers, improving visibility, and driving business growth. Here are three key tips to make the most out of your profile.

Google Business Profile

1. Regularly Posting Updates

Regularly posting updates on your Google Business Profile keeps your audience informed about all of the great things your company is doing. These posts appear directly in your profile, providing both potential and current customers with fresh and relevant content.

Some examples of posts you can share include news about your latest products, company milestones, industry insights, employee stories, or activities your company is doing out in the community. This not only helps to authenticate your brand but also keeps your audience engaged.

GBP posts

Consistent updates signal to Google that your business is active, which can positively impact your local search ranking and SEO. This improved visibility can attract more local customers, helping you stand out in a crowded marketplace. The higher you rank on Google, the easier it will be for customers to find you when they search for your services. Regularly posting updates also allows you to utilize relevant keywords, further boosting your local SEO efforts.

2. Using UTM Tags

UTM tags are snippets of text added to the end of a URL to help track the performance of online campaigns. By using UTM tags in your Google Business Profile links, you can gain detailed insights into how users interact with your content. This tracking allows you to see which posts or updates are driving the most traffic to your website or specific landing pages.

UTM tags

Tracking which updates or posts drive the most traffic to your website can help you understand what your customers are interested in. Getting a sense of your customer behavior will help inform content decisions that keep your audience engaged. For example, if you notice that posts about a certain product or service are generating more clicks than others, then you can create more content around those products and services.

In addition, analyzing the data from UTM tags can reveal which channels and campaigns are most effective. This allows you to allocate your marketing budget more efficiently and focus on strategies that yield the best results. For example, if you find that social media campaigns linked through your Google Business Profile are driving significant traffic, you might decide to invest more in those channels. This data-driven approach ensures that your marketing efforts are both effective and efficient.

3. Actively Responding to Reviews

Actively responding to reviews, whether positive or negative, shows that you value customer feedback and are committed to providing excellent service. This builds customer trust and enhances your business’s reputation. Responding to positive reviews with gratitude reinforces customer satisfaction while addressing negative reviews professionally demonstrates your dedication to resolving issues and improving customer experience.

GBP reviews

Addressing negative reviews promptly and professionally can turn a dissatisfied customer into a loyal one. Taking the time to respond shows potential customers that you are proactive and care about resolving issues — building your company a base of customer loyalty.

Google considers the responsiveness of businesses to reviews as a factor in ranking local search results. Consistently engaging with reviews can lead to improvement in your visibility and also pull in more customers. The more engaged you are, the more likely you are to appear in relevant local searches, thereby increasing your chances of attracting new customers.

Improve Your Google Business Profile Today

Maximizing the potential of your Google Business Profile requires consistent effort and strategic actions. By consistently posting updates, using UTM tags for detailed tracking, and actively responding to reviews, you can significantly enhance your online presence, engage more effectively with your audience, and drive more traffic to your business.

Start implementing these practices today to see visible improvements in your local search performance and customer engagement. The combination of these activities will not only help you connect better with your customers but also ensure that your business stands out in a competitive market.

Looking for more help? Over the past decade, we’ve proven time and time again that we work in partnership with our clients monthly to increase their online visibility, search ranking, and overall site traffic. Our Local SEO strategy includes:

  • Local keyword research
  • On-page optimization
  • Google Business Profile management
  • Google reviews
  • Citation building
  • Content marketing
  • Site audits
  • Data analytics and reporting

We’ve helped countless companies locally grow their online brand, traffic, and revenue. Our results tell the story. Reach out to us here at Proof Digital today to learn more about how we can help you successfully manage your Google Business Profile and grow your customer base.

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