A website is a necessity for almost every business these days, but no matter why you’ve decided to build a website, there are a few conventions you should follow to make sure your visitors enjoy their stay. Good websites consider the visitor first, provide a great user experience, and can become powerful marketing engines. Here are 5 things to make a successful website.
Design of a Website
If only given 15 minutes to consume content, 66 percent of people would prefer to see something beautifully designed versus something plain and simple. Your website’s design is an important part of your online marketing presence. To build a better website for your business, you must understand the importance of web design.
If your website looks unappealing or outdated, your audience will immediately have a negative impression of your business. They won’t find your website appealing, which deters them from your page. You’ll miss out on leads because they’ll leave your page for a competitor’s page. You should therefore take time to design a good website that appeals to your site visitors.
Search Engine Optimization
SEO stands for “search engine optimization.” It’s the process of increasing your website traffic through search engine results. This helps your website become more discoverable. When potential customers search terms related to your brand, they’ll have a better chance of discovering your website and becoming a customer.
Publish Relevant, Authoritative Content Quality, authoritative content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance. Fine-tune your content to fit into the needs of your target audience.
Marketing and Branding
Marketing and branding are important to all businesses, both large and small. The design and placement of your brand’s logo contribute to a viewer’s overall opinion. Professionally designed logos successfully catch the customer’s eye and provide a clear picture of the brand’s unique voice.
Choose a location on your site that is readily visible to visitors, such as the upper left corner, since this is where the eye naturally begins to scan a website. To further solidify your brand’s identity, consider using the same logo on packaging, print advertising, and branded apparel. When a business is consistent with branding, it provides customers with an integrated and memorable brand experience.
If you’re going to sell online, your customers need to know their personal data is safe with you. This includes anything sensitive like name, email, physical address, phone number, and of course, credit card information. Your website needs full-fledged security features as well as an outward appearance of being trustworthy (and good content can definitely add to your credibility).
Website Trust Signals
To get people to buy from you or to even give you an email, they have to trust you. The main thing here is to buy from you. Either you offer services or products, be it physical or downloadable. For visitors to take anything from you, they need to trust you. You can do a lot to be seen as more credible and trustworthy by including some of the elements below.
For instance, create a blog that offers customers relevant information about what they are looking for. Also, your business should have a social media presence, contact information, as well as certificates and partnerships from highly respected brands in your industry.
At Proof Digital, we are a digital marketing agency that integrates modern brand building with lead generation tactics. We have all the necessary resources and tools to build a successful website for your business. Contact us to learn more and get started.