Coming up with blog ideas week after week can be quite a challenge, especially when you consider how important quality content is in generating website traffic for your company. But hey, no pressure!
Whether your digital marketing agency is hounding you to create more website content or you’re looking to increase your blog frequency, having a go-to list of blog possibilities will ensure that you’re never desperate for topics. Get started with these eight awesome content ideas that will have your team ready to rock your business blog.
1. Share Success Stories
Everyone loves a good success story. And regardless of your type of business or industry, there are plenty of ways to highlight accomplishments or positive results, like:
- The launch of a new product or service
- Company/employee awards or special recognitions
- Employees who are involved in community service projects or philanthropic work
- Teams that meet milestones or complete significant initiatives or goals
- Customers who have benefitted from your product or service
- Customer testimonials
2. Revamp or Repurpose Content
So, what exactly does it mean to “revamp or repurpose content,” and what’s the difference?
Revamping. This is when you continue to use a piece of content for the same purpose that it was used for in the first place, but with updates. Revamping is a good way to go if you want to attract or convert more of the same types of customers/buyers that you already have. The revamp might include new facts or statistics, better graphics, or slightly altered copy – anything that helps keep it current, and reflects any changes since the last time it was published. Consider starting with any previously published, high-performing content. Here are some simple ways to revamp content:
- Update the headline with catchy adjectives or numbers, like “The Best 5 Tips for Better Money Management.”
- Rewrite the meta description and introduction.
- Add new quotes or links.
- Restructure paragraphs and eliminate unnecessary “fluff.”
- Utilize formats that make it easier or more interesting to read, like numbered or bulleted lists, bold subheads, new images, or italics for emphasized words
- Fix broken links.
Repurposing. This is when you change the format of the content, change the content’s target audience, or both of these things at once. Revamping is a good choice when you want to attract or convert more customers from a different segment or demographic. Some repurposing ideas include:
- Turn an ebook into a series of blog posts.
- Create an infographic and blog from a webinar presentation.
- Recreate sales materials as blog posts specifically for a new target market.
- Transform lists from old blogs or other marketing materials into summaries or paragraphs with headlines.
- Take previously published bulleted lists and turn each item into a separate blog.
- Create case studies from customer testimonials.
- Combine your best performing blogs into a roundup post, and link back to each original blog.
3. Look to YouTube for Inspiration
What else could be better than checking out the world’s second-largest search engine? YouTube is a gold mine of potential blog topics. Simply plug in a search topic that is fitting for your business, and see what videos are the most popular. Create a blog post around that theme, and if you’re feeling extra ambitious, create a video blog and publish it on Youtube!
4. Review Competitor Blogs
It never hurts to know what your competitors are up to. Research their websites to see which topics they’re writing about, and consider if those same topics should be on your own blog list. And speaking of competitors, you can take it a step further by performing a competitive analysis of their site. This is done by using a competitor analysis website tool, which will show you their best-performing blog posts.
Some of the most popular tools to use include:
- https://moz.com/link-explorer – Free
- https://www.similarweb.com/ – Free
- https://buzzsumo.com/ – Free
- https://ahrefs.com/ – Paid
5. Use Quora
Quora is a question-and-answer website where questions are asked, answered and edited by Internet users in the form of opinions. This can be a great tool to use for gathering blog ideas. Once you login, start by typing in a service that your company offers, and see what comes up as the most asked questions. Pose and answer those same questions in the form of blog posts.
6. Use Reddit
Reddit is a discussion website, where registered members submit content, such as links, text posts and images. Posts covering a variety of topics are organized by subject into user-created boards, called “subreddits.” The submissions are then voted up or down by other members.
Similar to how you’d explore Quora, use this tool to find subreddits, or topics around your services and offerings. For example, one of Proof Digital’s services is WordPress maintenance, so with a quick search, we can see the types of discussions people are having around that particular topic:
7. Google Keyword Planner
For a quick idea-generator, sign in to Google ads and enter your business-specific topic or area. Then press, ‘Get Ideas.’ This generated list will help you identify specific blog ideas or themes for future posts.
8. Interview industry leaders in the area
Whether you’ve met them personally or follow them on social media, every industry and field has well-known leaders and trendsetters. Reach out to them to see if they’ll share their ideas or answer specific questions, and turn them into one awesome blog post.
If they aren’t accessible for an interview, summarize their latest blog, book, speech or presentation, and summarize it for your own blog. Just make sure you properly credit them or their work, and cite all your resources.
What Ideas Work For You?
Upping your blog content game is important not only for your business, but also for increasing website traffic and finding new customers. We hope that these ideas and tips will help you build a strong blog topic list and take some of that pressure off of your team. Which tips is your favorite method, and what ideas will you try to implement? We’d love to hear your feedback, as well as any other ideas you’d like to share. Please leave your comments below.