Last Wednesday our team headed down to the Indiana State Museum. We’ve been working with ISM for a while on their Google AdWords campaigns. ISM is currently part of the Google grants program allowing them to get free ads from Google. (It’s cool really cool!) We help them manage these ads and maximize their potential for new visitors.
When building an ad campaign, understanding what people are searching for and what a company offers are two very important part of creating compelling ads. In an ideal situation, you want to match the services or products your company offers with people who are looking for those same products or services. Using our a variety of tools, we are good at understanding what people are looking for online. In fact, this is a relatively simple procedure once you understand a searcher’s intent.
For many of our clients, they only offer one or two products, but the Indiana State Museum has numerous exhibits. Currently, they have some classic Civil War artifacts, an extensive James Dean collection, and numerous other exhibits. We’ve found the best way to understand our client and the services they offer is to go visit with them.
And that’s what we did! Our field trip consisted of several hours at the Indiana State Museum downtown. We took our crew down to tour the facilities and see the exhibits. I’d been in the lobby of the museum before, but since I’m relatively new to the Indianapolis area, I’d never taken the time to go through the whole museum.
One of my favorite parts of the museum was the fossil collection. ISM has a huge collection of fossils, many of which were found right here in Indiana. The hallmark of the collection, Fred, is a recreation made of actual fossilized mastodon bones found here in Indiana. Who knew that there were actually elephant sized animals that lived natively in Indiana. Crazy, right?
Of course, no museum that claims to showcase Indiana would be complete without corn. ISM currently has a full fledged section of the museum dedicated to corn and corn based products. Corn starch, ethanol, and every other thing you could think of is included. It sounds weird, I know, but it’s actually quite interesting.
Personally, I’ve always been a fan of Abraham Lincoln. The Indiana State Museum currently has signed copies of both the Emancipation Proclamation and the 13th Amendment. These are important documents in America’s history, and it was amazing to be able to see them in person. Typically you don’t get to see documents like this unless you go to Washington, D.C. We were told that they only bring these documents out for a viewing once every five or six years to help preserve them as long as possible for future generations.
And if you’re a James Dean fan, they had an entire display about his short life. Dean was a great actor, and it was incredibly to see the impact he had on film and pop culture in just the short time he was alive.
At any rate, the Indiana State Museum is a great place to go and visit. Our team loved the experience, and we had a great opportunity to see all the wonderful things the museum had to offer. We’re exciting to create ads that showcase a great attraction just a hop-skip-and-jump from downtown Indy. And any day you get to go hang out at a museum is a good day. 🙂
About the Author
Tyler Brooks is a SEO and video production specialist at Proof SEO.