Cybersecurity concerns are at an all-time high globally. The tension is widespread with fears of losing millions of dollars in investments to ruthless hackers, scammers, and fraudsters. Governments, companies and individuals are equally at risk given the mass of cloud-based systems and automation of services and databases. Everyone ought to be on the lookout for…
Anyone within the SEO industry understands that over the past few years, the landscape of search has changing. Suddenly tactics that had worked well no longer had the same impact. Rankings changed rapidly as some sites fell and others jumped to the top of the results list. Google implemented their Places search, effectively nullifying much…
Email marketing is a vibrant and powerful way to connect with people. Over 80% of businesses use email marketing to acquire and retain customers. As other digital marketing strategies have evolved, a question that keeps coming up is: “is email marketing still important?” In short, yes. Creating a strong email marketing strategy helps you reach…
Digital marketing is a valuable asset to your business’s growth and helps you establish an authoritative online presence. 89 percent of marketers say methods, like search engine optimization (SEO), are successful. Additionally, methods like pay-per-click (PPC) advertising increase brand awareness by as much as 80 percent. So, why is digital marketing important? By investing in…
The pandemic has changed how businesses view e-commerce. Many commercial ventures have moved online in a bid to serve customers who cannot get to their stores. If done right, e-commerce can enhance your market reach, increase your sales volumes, and shorten your delivery cycles. Here is a quick guide to getting started with e-Commerce. Determine…
Foster Success was looking for not only a company to redesign and streamline their website, but an expert partner to guide them throughout the entire strategic marketing process. Proof Digital was tasked with increasing the impact of this organization for the foster community.
The power of social media cannot be overstated. It helps promote and grow your brand, connect you with potential consumers, and even discover new staff members. But what should you do if you’re just getting started? What platforms should you use? This article will answer all of your questions! Developing a Social Media Marketing Strategy…
Do you run a business? If so, you probably know the importance of finding out exactly what your consumers need rather than trying to guess what they need or want. That’s why it’s so important that you analyze your target market. Here are five ways to analyze your target market, along with how a target…
Email marketers often rely on open rates to determine the success of their digital marketing strategies. But Apple’s incoming iOS privacy features may prove a huge stumbling block to the way these marketers leverage open rates. It may no longer be possible to tell how readers react to email if iOS users adopt the new…
The internet has opened up many companies to a global market, however, it’s also brought competition to an entirely new level as well. Companies who actively seek ways to improve the usability of their ecommerce website will position themselves well ahead of their competition. Ecommerce Design Tips In this article, we’ll review what makes an…
