To stay ahead of your competitors, it is vital to leverage the data at your fingertips to grow your company. Your business depends on it. By: Stacie Porter Bilger Data-Driven Marketing – Let’s Get Started! The first thing you probably want to know about data-driven marketing is … what is it? “Data-driven marketing refers to…
How the proposed changes in Internet regulation will impact you and your business. Is it the end to net neutrality? It’s up for a vote by the FCC in December. I don’t know about you, but there are so many policy issues of urgent status dominating the news every single day, my head is spinning.…
Save millions of dollars in market testing in just one afternoon. “If you don’t have a competitive advantage, don’t compete.” – Jack Welsh, CEO GE Several years back, I worked for an organization called the Indiana Venture Center (2004-2009). Our mission was to help high growth companies get off the ground. We would put together…
Around the holidays, I was working in my home office. This is a place I work on my goals, strategies, and passions. My office has white boards painted on almost every wall with language to get me motivated and the neverending to-do lists. It is a place I come for positive energy and motivation. And…
Is your website mobile friendly? If not, you have until April 21st to make it that way. And what if you don’t? You will risk losing all the hard work you put into increasing your website traffic. In less than a month, Google will be releasing a mobile friendly update to its algorithm that will…
Do you ever watch action-packed spy movies and think, “I could totally do that.” Or maybe you order your Martinis “shaken – not stirred,” just like James Bond – the ultimate in fictional spy characters. Personally, I’d love the chance to use cool spy gadgets, find the bad guys and bring them to justice. But…
Do you ever feel like the act of writing content for your business website is worse than tooth decay? Try these five tips to get inspired and find your writing mojo. Writing content for your business website isn’t easy. Oh, it might seem simple at first … you have a list of wonderful topics, and…
This is a question we get asked by potential clients regularly. Blogging can be a very time consuming process. As many disillusioned bloggers have experienced, just because you write a blog doesn’t mean people will read it. It’s easier than ever to set up a blog, and there are more blogs than there ever have been. Writing great…
Traditional marketing is really good at getting the first contact. Whether you use organic SEO, pay-per-click ads, video ads, or great blogging, it’s pretty simple to get people to visit your site. Unfortunately, they often visit, look around, and then leave. Unless you run a site that is primarily supported by ad impressions, you aren’t…
Last Wednesday our team headed down to the Indiana State Museum. We’ve been working with ISM for a while on their Google AdWords campaigns. ISM is currently part of the Google grants program allowing them to get free ads from Google. (It’s cool really cool!) We help them manage these ads and maximize their potential…