Does the word content ring in your head like an overplayed song on the radio? If you are utilizing online marketing as part of your business strategy, then it should be! Content matters, and there is no better way to capitalize on it than through a blog. Developing powerful posts on your website will create a chain reaction that can lead to increased sales and better business.
Still not convinced? Here’s a quick rundown of why blogging can lead to increased profitability:
In the past, there were ways for users to be sneaky and take shortcuts in order to to boost search engine rankings. As Google continues to update its algorithms, this isn’t a successful approach anymore. That is why today, more than ever, content is vital for effective search engine optimization (SEO). Incorporating a blog into your website will allow you to add keywords and inbound links, which improves SEO efforts.
No doubt about it, effective SEO leads to increased traffic on your site! Every blog post is considered a new page for Google, which in turn gives you a better chance to be found online. Also, a blog gives more people a reason to visit your website. Someone might not be searching for your company in particular, but they might run into one of your blog posts based on their personal interest. Do you see the chain reaction here? When someone with an interest in your blog stumbles upon your website, they see your business and services, which can then lead to prospective clients.
Once your blogs have increased your SEO (which results in more traffic), your company will be able to generate more leads. In order to get new customers, they first have to know you exist, and blogging gives your target market increased chances to find you on the Internet. Also, if your blog provides valuable and interesting content, viewers will most likely revisit your website in the future and become a new customer.
Sharing your knowledge via blogs can position you and your company as a trusted authority. By providing thoughtful, informative and educational news related to your industry or community you will draw readers in and develop rapport. When readers rely on you for consistent information, they see you as an expert, and will come to you when they need the products or services you offer.
Now lets put it all together: your highly professional blog has increased your SEO and generated more traffic and leads. As a result of your efforts, your sales will increase. Your well-written and high-quality blog has opened doors to new customers and higher visibility. Sound good? Sometimes all you need is for customers to know you exist and trust you…and once they do, your sales will increase.
Are You Up To The Task?
Creating an effective blog will start a positive chain reaction that can lead to increased sales. Are you up to the task? Or have you already experienced significant differences in your own business, due to better blogging? We’d love to hear your thoughts . Leave your comments below.