SEO magnifying glass surounded by SEO elements

Using Data to Create Content People Want to Read

(This is part 2 of a 10-part series on optimizing content. Often optimizing content begins before you create anything.)Perhaps the biggest challenge in creating good content is determining what people want to read. Although search engine optimization is important, ultimately people buy your products, not search engines. So when you’re blogging (you do blog, right?)…

Team members discuss marketing topics

The Internet Needs Your Information – Not Your “Content Marketing”

I’m sure you’ve heard people talk about the vast amount of data available to us today. We add new information constantly. Newspapers, journals, blogs, and magazines are publishing new material daily. Everyone has an opinion on everything. So how can I tell you that the internet needs your information? Well, much of this so called “information”…