graphic of a person illustrated as data

GA4 vs. Universal Analytics: How Google Data Analytics is Changing in 2023

GA4 is “designed for the future of measurement” and has great potential to shape the future of digital marketing. Google Analytics has become an indispensable tool for digital marketers, small business owners, entrepreneurs, and more. With the introduction of the Google Analytics 4 (GA4) property, and soon the only analytics property, many wonder how it…

ecommerce trends

Improving the Design of Your Ecommerce Website

The internet has opened up many companies to a global market, however, it’s also brought competition to an entirely new level as well. Companies who actively seek ways to improve the usability of their ecommerce website will position themselves well ahead of their competition. Ecommerce Design Tips In this article, we’ll review what makes an…

Starting Your E-commerce Store

There is a need for brands to do business in a new way. With the increasing competition, companies must find a way to survive. One of the best ways to do so is through an E-commerce store. What is E-commerce? E-commerce is simply the act of selling goods or services through the internet. You only…

ecommerce trends

Top 6 Ecommerce Trends in 2021

Is your business online oriented? Are you worried about how to reach your customers and give them a real-life shopping experience? If you’re also an online shopping enthusiast, well, this is well covered in 2021. The world of E-commerce will not stop growing anytime soon. Every year the innovativeness and creativity have made the industry…