GA4 is “designed for the future of measurement” and has great potential to shape the future of digital marketing. Google Analytics has become an indispensable tool for digital marketers, small business owners, entrepreneurs, and more. With the introduction of the Google Analytics 4 (GA4) property, and soon the only analytics property, many wonder how it…
The digital shopping experience and the physical shopping experience are starting to merge more often, as many mobile users search for products on their smartphones. According to a recent research project conducted by Google, 4 out 5 searches on smartphones are spontaneous, and half of those searches are goal-oriented in regards to a consumer wanting…
The pandemic has changed how businesses view e-commerce. Many commercial ventures have moved online in a bid to serve customers who cannot get to their stores. If done right, e-commerce can enhance your market reach, increase your sales volumes, and shorten your delivery cycles. Here is a quick guide to getting started with e-Commerce. Determine…
The internet has opened up many companies to a global market, however, it’s also brought competition to an entirely new level as well. Companies who actively seek ways to improve the usability of their ecommerce website will position themselves well ahead of their competition. Ecommerce Design Tips In this article, we’ll review what makes an…
Did you know that your e-commerce web design could affect your conversion rates? It does. According to a report, 75 percent of consumers make judgments of your company based on web design. You should, therefore, not compromise on your site’s web design. Here are 5 e-commerce best practices for web design. 1. High-quality images…
It is suitable for any business to have an E-commerce website. Many E-commerce businesses focus on getting new customers rather than getting repeat customers, which should be the case. It is more cost-effective to get a repeat buyer than it is to get a new customer. How do you ensure that you get repeat customers…
There is a need for brands to do business in a new way. With the increasing competition, companies must find a way to survive. One of the best ways to do so is through an E-commerce store. What is E-commerce? E-commerce is simply the act of selling goods or services through the internet. You only…
Is your business online oriented? Are you worried about how to reach your customers and give them a real-life shopping experience? If you’re also an online shopping enthusiast, well, this is well covered in 2021. The world of E-commerce will not stop growing anytime soon. Every year the innovativeness and creativity have made the industry…
Blackburn is not new to innovation. You know those little flags in your yard to mark utilities. Well, E.A. “Bud” Blackburn, the founder of Blackburn Flag invented the first Marking Flag machine to mass-produce marking flags using a small piece of vinyl attached to a wire staff. This innovation and determination was just the start…
The way we work is changing! And we don’t see it changing back to pre-covid times anytime soon or maybe never. Even before the crisis, research indicated that 80% of employees wanted to work from home some of the time. The Global Workplace Analytics indicates that “25-30% of the workforce will be working-from-home multiple days…