Do you run a business? If so, you probably know the importance of finding out exactly what your consumers need rather than trying to guess what they need or want. That’s why it’s so important that you analyze your target market. Here are five ways to analyze your target market, along with how a target…
When it comes to online marketing, do you feel like you might as well be learning a foreign language? You know you need to be incorporating this type of marketing into your business initiatives, but you feel confused or overwhelmed, even wondering, “Where do I start?” Not to worry, no matter where you are in…
In 2017, studies estimated a 17% annual increase in spending money on marketing automation until 2023. This expected growth was pegged on the need for companies to increase their efficiency and effectiveness. Best Marketing Automation Practices for 2020 Now, 75% of businesses use marketing automation tools, and 40% of the remaining are willing to adopt…
With COVID-19 forcing small businesses to close their doors for the foreseeable future. It is now more important than ever to have a virtual presence. Getting a basic website should not be complicated nor costly. We have ready-to-go designs that we personalize for your company. Some features include: Website of up to 10 pages or…
When most of us think about Thanksgiving, we think of food, family, football, and more food. But don’t miss out on the opportunity to market your brand through the holiday. This season, set your sales strategies into full gear and get creative with these Thanksgiving marketing tips. Be Thankful Thanksgiving is about giving thanks and…
If you’re a business owner or manager, you know that a marketing plan is a must when it comes to promoting your business. Chances are, you might even have one just sitting around in an old file somewhere, neglected and lonely. Or maybe it’s just incomplete, outdated, or just plain uninspiring. The problem with many…
As much as we’d love to refute it, there are no magical solutions for gaining new customers and growing your business. As executives and managers know, it’s much more complicated than that, with dozens of business strategies and factors in play. Our specialty is knowing the digital aspects of sales and marketing, which can dramatically…
How the proposed changes in Internet regulation will impact you and your business. Is it the end to net neutrality? It’s up for a vote by the FCC in December. I don’t know about you, but there are so many policy issues of urgent status dominating the news every single day, my head is spinning.…
If you’re not making the most of online reviews, your business is most likely suffering. Here’s what you can do. Online reviews are important for business, whether you like them or not. In fact, research shows that 84% of consumers trust online reviews just as much as personal recommendations. On the other hand, if you…
Did you know that 269 billion emails are sent out every day? Which means that your customers are sorting through dozens, hundreds or even thousands of individual emails every 24 hours. How can you possibly compete for – let alone actually get – their attention?
It’s not an easy task, but here’s one of the secrets: start with a great headline or title.
Whether it’s an email campaign, blog or homepage, the title you use can determine if get noticed, and whether your content will fail or succeed.