Cutting Through the Noise – Optimizing Content

If you’ve been following the Proof Digital blog, you understand how important creating good content can be. Good content is the key to many (perhaps most) online marketing strategies. Good content helps you build trust and goodwill with the people who consume that content. Whether you create articles, blogs, white papers, videos, photos, or infographics, you know that providing people with things they like (and like to share) is an important part of your strategy. But if you don’t spend time optimizing content, it will be difficult to get an audience. Without an audience, your online marketing efforts will fall flat.

Although creating great content is important, it’s not all that you need to have a successful marketing strategy. As a marketer, you have to figure out how to get your content found. In a world where there is more content than we can imagine, cutting through the noise can be difficult. Readers are bombarded with new offers every day. They are mostly immune to advertisements.

Just think about the Super Bowl commercials this year. How many did you see during that one game? 10? 15? How many do you remember? And each of those slots sold for millions of dollars. That’s not a very good return on investment, is it? Creating good content is necessary, but it’s only the first step.

That’s what this series is going to be about. We will give you tips to help optimize the content you’ve created to help connect with your audiences. Traditionally this meant optimizing for search engines. Search engines are still a large part of the picture, but there are many other things you can do to help make sure your content gets found online. Over the next several weeks, we will be posting tips to optimize each of your marketing channels to boost impressions and conversions. We will cover:

  • Creating content people want to see
  • Social strategies
  • YouTube (and video strategies in general)
  • eBooks, white papers, and other information
  • Building a mailing list
  • Blogging
  • Interesting information
  • Content as a product

Although each of these topics could fill a small book, we’re working to boil down the key factors into manageable, bite-sized pieces with action steps that you can implement in your own content marketing strategies. We don’t claim to be all-knowing in any of these areas, but we’ve been in the marketing world long enough to understand key strategies of what works and what doesn’t work.

Whether you’re new to the whole online marketing scene or you’ve spent years creating good content for your clients, we hope this series will be informative and helpful as you move forward with your marketing efforts. Starting next week, we’ll dig into the first section, then we’ll work through each of the topics after that.

In the meantime, keep making cool stuff!

About the Author
Tyler Brooks
is an SEO and video production specialist at Proof SEO.