Digital marketing is a valuable asset to your business’s growth and helps you establish an authoritative online presence. 89 percent of marketers say methods, like search engine optimization (SEO), are successful. Additionally, methods like pay-per-click (PPC) advertising increase brand awareness by as much as 80 percent. So, why is digital marketing important? By investing in digital, you will help your business grow. Read on to find out the digital marketing trends in 2022.
1. International marketing
International marketing is one of the biggest trends which made a significant impact for the first time in 2020. Due to the covid-19 pandemic, all companies shifted their focus to digital marketing effectively to be able to reach their target audience. This allowed them to expand their reach because digital marketing has no geographical boundaries. Since then, all businesses are now going global and international marketing plays an important role in this.
There is an urgent need for businesses to begin thinking globally because their competitors are undoubtedly doing so and paving the way. As a result, international marketing and SEO are digital marketing trends that will continue to grow in 2022.
2. AI-Powered Influencer Marketing
Influencer marketing is on track to become a 15 billion dollar industry by 2022 and it shows no sign of slowing down. Amidst a series of covid-19 lockdowns, brands tend to increase their budgets for hiring influencers through agencies. They are interested in classifying influencers with specific interests, predicting targeted responses from their audiences, or assessing the effectiveness of marketing campaigns. This is new ground for you as an entrepreneur.
3. Growth of LinkedIn
LinkedIn continues to be a rising star in the digital space. Each quarter they show considerable gains in monthly active users and engagements on the platform. They are also continuously launching new features that drive better results for businesses and pages. Hence, you need to shift to LinkedIn to make your business grow in 2022.
4. Search intent is king
Google believes in optimizing for humans, not algorithms. Some of Google’s sophisticated machine learning algorithms like BERT or MUM are introduced to make the search engine “more human.” That is, the search engine should understand information as well as humans. There are many recognized trends in SEO, but search intent is and will probably remain king. After all, it’s the core of Google’s business.
What does this mean for marketers? We need to optimize websites for users too! Make the navigation seamless, reduce your page load time, ensure that it’s secure and keep your structure clean.
5. The Rise of AI
Companies in industries like retail, banking, and healthcare are already starting to use artificial intelligence in their marketing efforts. While AI is most often used in marketing automation to automate basic tasks like reporting on website traffic and recommending keywords that can optimize a company’s organic search results, marketers are also exploring AI applications that can predict what customers are likely to buy in the future based on their past purchases and browsing history.
Proof Digital is in the results in 2022, look into ways to use AI in combination with SEO and other digital marketing strategies. You’ll be surprised at what AI can accomplish! Stay ahead of the curve with your digital marketing space for 2022. Reach out to our team for a free assessment.