Don’t Underestimate Snapchat: A Marketer’s Guide

When you see someone with their phone held in front of their face sporting duck lips, you are probably witnessing a Snapchat in the making. Don’t worry, you won’t have to practice your selfies in order to make the most out of Snapchat for your business.

If you still aren’t sure how Snapchat works, you’re not alone. Snapchat allows users to send a picture or video to be viewed for up to 10 seconds. You can add text to the images and once it has been viewed it is then removed from the inbox. It’s no wonder this fun way to communicate has over 30 million active users.

Still not convinced Snapchat is for you? See why your company should be taking advantage of the new wave of communication.

New Audiences


Snapchat is primarily used by those that are 25 and under. So if you’re looking to reach a younger audience, take advantage of Snapchat. You can even do a giveaway to gain new followers and reach new, untouched markets.

Sense of Excitement

5, 4, 3, 2, 1… and the picture has disappeared forever. Snapchat creates a sense of urgency and excitement, leaving only seconds to view an image or video. This limited time frame results in highly engaged users. They know the picture is going to disappear, so they are going to pay attention.

Time Sensitive Offers

In the age of technology, people (especially teens) are checking their social media sites numerous times a day. There are over 400 million Snapchat messages sent everyday which means you have the ability to get your coupon seen in a matter of seconds from when it was sent out.

Offer interactive coupons to create buzz about your company. Make your followers send a Snap about your company in order to receive a coupon. Have fun with it, and get your followers talking!

Show your Cool Side

You may have never heard of Snapchat before, but now you have. And if you want to stay ahead of the competition and prove you are a “in the know” company join Snapchat! Only 1% of marketers are using Snapchat, so take advantage of the nearly untouched marketing tool. Because you will be hitting a large demographic of users, you will gain a huge advantage over your competitors. Not to mention, it is always fun to be in the first percentile of a trend!


Snapchat is your chance is show your followers what your company is all about. No, not all your company has to sell, but how you can relate to your followers. Build relationships and send snaps that reflect your company.

Marketers-guide-snapchat-behind-scenesBehind the Scenes

One way to be relatable is show what it’s like behind the scenes. Let your followers see how their products are developed. It will create an excitement and connection with your company. It will make them feel as if they are a part of the company.

Lets look at the big picture, it is one thing to see a final movie in the theaters. But wouldn’t it create excitement to see some of your favorite actors working behind scenes? Same with your customers. Once they see a taste of the behind the scenes action, they will want to know more.

New Product Sneak Peek

Snapchat is not necessarily used to advertise every product you offer, but that doesn’t mean you shouldn’t tell your followers when you have a new product. Make your followers feel important by showing a new product sneak peek. Build up the excitement throughout the process to keep the customer interested.

Start by taking pictures along each step of the new product. To really get your followers interested, send an exclusive sneak peek the day before the product is released! People will be buzzing about your product before it has even hit the market.


Do you have a smartphone? Can you download an app? If you answered yes to both of these questions (assuming everyone did) then all you need is someone to add a few snaps a day. Besides managing your profile, Snapchat comes at no cost. You don’t need a professional photo shoot every time you post a snap. Have fun and show your followers what your company is all about.

Have you already been ahead of the Snapchat trend? We’d love to hear what you have been doing to engage with your followers. What kind of snaps to you send out on a daily basis? How have your followers responded?

Still have questions? Contact us at (317) 537-0488