Kelly Porter

GA4 is “designed for the future of measurement” and has great potential to shape the future of digital marketing. Google Analytics has become an indispensable tool for digital marketers, small business owners, entrepreneurs, and more. With the introduction of the Google Analytics 4 (GA4) property, and soon the only analytics property, many wonder how it…

Google loves to embrace change, regardless of whether we’re ready to embrace it with them or not. Another change is on the horizon for Google, and it’s called Google Analytics 4 or GA4. This new way of tracking and analyzing customer behavior is slated to take effect in July 2023, and it promises to be…

Marketing and branding are terms that are sometimes used interchangeably when building a business. Nevertheless, differentiating between these two tactics can help you achieve specific goals through focused strategies. With Proof Digital, we offer various services that enhance your marketing and emphasize your brand, leading to the ultimate goals of increasing your business’ sales and…

At Proof Digital, we’ve partnered with nonprofit organizations, and they are truly special institutions in our communities that require the development of special marketing strategies. They are often pillars of hope and change for the individuals, groups and communities they serve. Every nonprofit needs to be able to effectively market their mission in order to…

So much is happening in the world of SEO that if you were to hibernate for three months, you would most likely wake up to new rules and trends that govern SEO. For your business to thrive, you need to stay on top of things to continuously get your SEO right. You may want to…

Most customers know what they want, where to buy and at what price. If you’re looking to grow your business, you’ll need to reach them before they make their decisions. The key strategy to reaching prospective customers, and drawing them to your business, is lead generation. What is Lead Generation? Lead generation is the process…

Digital marketing is a valuable asset to your business’s growth and helps you establish an authoritative online presence. 89 percent of marketers say methods, like search engine optimization (SEO), are successful. Additionally, methods like pay-per-click (PPC) advertising increase brand awareness by as much as 80 percent. So, why is digital marketing important? By investing in…

Email marketers often rely on open rates to determine the success of their digital marketing strategies. But Apple’s incoming iOS privacy features may prove a huge stumbling block to the way these marketers leverage open rates. It may no longer be possible to tell how readers react to email if iOS users adopt the new…

Spring-cleaning is not just for your home and gardens. Dusting away the old and breathing new life into your website is a great way to begin anew. Follow these steps to refresh your website this spring: Sweep away unused plugins and create a website backup. Plugins are vital and are updated continually. Making sure your…

The company was ranked among the most trusted agencies to design and build professional websites   INDIANAPOLIS, INDIANA – Digital.com, a leading independent review website for small business online tools, products, and services, has named Proof Digital to its list of the best web design firms in Indianapolis. The top companies were selected based on multiple services,…

Digital marketer’s SEO audit checklist and action items for staying ahead of the curve, meeting website and business goals. If you’re a digital marketer or website administrator, you know SEO is always changing and adapting to Google’s next algorithm update. It’s important to stay ahead of the curve and continuously create up-to-date marketing strategies. One…

Looking to learn how other businesses have successfully pivoted their business with great results during these crazy times. Here are some great examples! We have had a lot of lessons this year from our world’s health crisis. And from our perspective, one of the biggest lessons from the businesses we serve is the importance of…

Are you thinking of expanding your ecommerce business during this Coronavirus pandemic? Understand that you need proper planning and the right execution, especially during 2021. There is no doubt that the Coronavirus pandemic is here to stay, and you need to start adapting your business. Ecommerce Trends in 2021 To understand how Coronavirus will impact…

Your website plays a large role in your overall business success. Not only does your website help your company establish credibility but it is often the first point of contact for potential customers. For this reason, ensuring that your website is optimized for lead generation is crucial. 3 Ways to Optimize Your Website Lead Generation…

In 2017, studies estimated a 17% annual increase in spending money on marketing automation until 2023. This expected growth was pegged on the need for companies to increase their efficiency and effectiveness. Best Marketing Automation Practices for 2020 Now, 75% of businesses use marketing automation tools, and 40% of the remaining are willing to adopt…

With COVID-19 forcing small businesses to close their doors for the foreseeable future. It is now more important than ever to have a virtual presence. Getting a basic website should not be complicated nor costly. We have ready-to-go designs that we personalize for your company. Some features include: Website of up to 10 pages or…

During this Coronavirus crisis and economic downturn, companies should be doing their best to be on offense (and try their best not to be in “survival mode.”) It’s hard but we can do this!  We need to get up every day – push through this time and make clear strategic decisions. We have to up…

During this time, it is so vital that we all work together. Proof Digital feels a great responsibility to help businesses not only get through this time but to thrive in the coming months to reinvigorate our economy. We believe businesses will be the ones who get our families back on their feet. This is…

Valuable new resource now available for businesses adapting to remote workers during historic coronavirus pandemic. The Coronavirus (COVID-19) pandemic is changing the way companies do business, and a significant part of the shift includes setting up remote workplaces and distributed teams. As President and Founder of Proof Digital, my goal has always been to share…

Digital Marketing Success Story: Client Platform Acquired by American Express How data-driven digital marketing leads to higher product visibility, better company profits and big time success. How big of a role can digital marketing efforts play in the success of a business? Big enough to help get a company’s product acquired by American Express, that’s…

When most of us think about Thanksgiving, we think of food, family, football, and more food. But don’t miss out on the opportunity to market your brand through the holiday. This season, set your sales strategies into full gear and get creative with these Thanksgiving marketing tips. Be Thankful Thanksgiving is about giving thanks and…

If you’re a business owner or manager, you know that a marketing plan is a must when it comes to promoting your business. Chances are, you might even have one just sitting around in an old file somewhere, neglected and lonely. Or maybe it’s just incomplete, outdated, or just plain uninspiring. The problem with many…

Ready to increase conversions for targeted audiences that you want to reach? Maximize conversions by creating amazing landing pages that allow you to share a specific message and call to action message. Every individual is unique and people go online for various purposes, so it’s important for you to create a site that is tailored…

The landscape of digital marketing is always changing, and since Proof Digital is a digital marketing company, of course we love it. But the fast rate that it changes and develops can be confusing for business owners and executives, who are just trying to get noticed in the marketplace. That’s why we’ve narrowed down the…

Expertise, a company that strives to bring you the experts in any line of work, has ranked Proof Digital within the top 11 Digital Marketing Agencies in Indianapolis. Out of 196 contendants reviewed, Proof Digital made its way to the top. The categories used to rank the companies include: reputation, credibility, experience, availability, and professionalism—…

Around the holidays, I was working in my home office. This is a place I work on my goals, strategies, and passions. My office has white boards painted on almost every wall with language to get me motivated and the neverending to-do lists. It is a place I come for positive energy and motivation. And…

When you open your web browser, what is the first website you usually visit? For most people, the answer is Google. The internet has immense amounts of information, but all that content is useless if you don’t know how to access it. Picture this: you just got home from Ikea with your new desk. You are…

It is crazy to think how far marketing has come. Marketing has gone from simply telling someone about a product to spending billions of dollars every year. Check out these 15 insane facts about marketing: 1. 7% of Americans have never heard of Facebook. Never heard of Facebook?! Sounds impossible, right? But what’s even crazier…

When you see someone with their phone held in front of their face sporting duck lips, you are probably witnessing a Snapchat in the making. Don’t worry, you won’t have to practice your selfies in order to make the most out of Snapchat for your business. If you still aren’t sure how Snapchat works, you’re…

Having a website can be like searching for a job, you know you are the best candidate, you just need a chance to tell the company. Like finding a job, you know people will love what your company has to offer…the only problem is getting them to know you exist. Don’t worry all the effort…

Thanks to Pinterest, anyone with an interest can become an all-star chef or a trendy fashionista, all it takes is a computer and a little  free time. Pinterest is the online pinboard that allows users to scroll through countless shareable images, find subjects of interest, and “pin” or bookmark, save, sort and learn more. So…

Just like the changing styles on any fashion runway, online marketing tactics and trends constantly change, evolve … or get left behind. It’s easy to feel like you’re out of style, or  two steps behind the current marketing strategies. Don’t worry, we’re here to help with this years top trends to improve your online marketing…

Believe it or not, social media serves a bigger purpose than just sharing your latest selfie with the world: it can also drastically increase your marketing efforts. With platforms like Twitter, Linkedin and FaceBook, you can build relationships with existing customers while attracting new business. In addition, there is no better way to directly interact…

Viral content is a term we hear thrown around quite a bit. Yet we usually don’t try to define it or put boundaries on it. If used correctly, viral content can be great for business, but understanding the limits of viral content helps you define your goals, and create content that actually increases your revenue,…

Traditional marketing is really good at getting the first contact. Whether you use organic SEO, pay-per-click ads, video ads, or great blogging, it’s pretty simple to get people to visit your site. Unfortunately, they often visit, look around, and then leave. Unless you run a site that is primarily supported by ad impressions, you aren’t…

Many businesses plan to make Youtube one of their primary social media tools. The problem is, most people don’t want to commit the time to create great stuff. With twitter, you only have to write 140 characters a few times a day. With Youtube, you actually need to create videos that people want to watch.…

If you’ve been following the Proof Digital blog, you understand how important creating good content can be. Good content is the key to many (perhaps most) online marketing strategies. Good content helps you build trust and goodwill with the people who consume that content. Whether you create articles, blogs, white papers, videos, photos, or infographics,…

PR and SEO: A Perfect MarriageIt’s really time for these two services to get hitched. Bringing them together really has the potential to create a truly powerful team. We call it PR SEO.The world of SEO is changing for the better. Google’s Penguin release really put a damper on those SEO firms who have less…

Where is SEO going in 2013? This is the question that everyone is asking. How do we stay one step ahead of Google and keep sites ranking? What changes to the almighty algorithm will we see in 2013? These are fun questions to ask and debate, but ultimately, they are secondary to a good SEO…