The digital shopping experience and the physical shopping experience are starting to merge more often, as many mobile users search for products on their smartphones. According to a recent research project conducted by Google, 4 out 5 searches on smartphones are spontaneous, and half of those searches are goal-oriented in regards to a consumer wanting to make a purchase.
Why is this relevant to your business? Many retailers and businesses in general are gaining a larger profit in their physical store compared to online, and they are achieving this by utilizing mobile search ads and coupons as an incentive to make in-store purchases. To learn more about how you can increase your bottom line through the world of mobile search, read Matthew Creamer’s article “How Mobile Can Be A Bridge to In-Store Shopping”.