The internet has opened up many companies to a global market, however, it’s also brought competition to an entirely new level as well. Companies who actively seek ways to improve the usability of their ecommerce website will position themselves well ahead of their competition.
Ecommerce Design Tips
In this article, we’ll review what makes an ecommerce website ready for prime time.
Fast and Flexible
First impressions count so a successful ecommerce site must be fast on start-up. Not only do potential customers notice site speed, so does Google when they go through their site ranking process. An ecommerce site should also be flexible enough to work seamlessly for both desktop and mobile users (including tablets).
Intuitive User Experience
One only has to use a clunky website to understand that presenting an intuitive user experience is very important in web design. A good ecommerce site will give the user an experience that seems to anticipate their every need, from start to finish.
This doesn’t mean simply presenting customers with great photos and descriptions of all your products and/or services, although that is important. Users also appreciate other helpful features such as an easily accessible review section, a question and answer or FAQ section, as well as a checkout process that is reassuringly labeled as safe and secure.
Using the Right Platform — How to Get Results
We use WordPress and WooCommerce to design our sites because their products help us get customer sites up and running as quickly as possible, with all the helpful, intuitive features an ecommerce site needs to be successful.
We selected these specific products because we’ve found them to offer some of the best tools in the business to increase lead generation for our clients. These tools also offer a wealth of easy-to-use functions and features for teams to use in ecommerce site management.
At Proof Digital we can help our clients with everything from generating leads to designing and deploying a complete ecommerce site.
Want to know more about our personalized, actionable online marketing techniques? Contact us!