GA4 is “designed for the future of measurement” and has great potential to shape the future of digital marketing. Google Analytics has become an indispensable tool for digital marketers, small business owners, entrepreneurs, and more. With the introduction of the Google Analytics 4 (GA4) property, and soon the only analytics property, many wonder how it…
Google loves to embrace change, regardless of whether we’re ready to embrace it with them or not. Another change is on the horizon for Google, and it’s called Google Analytics 4 or GA4. This new way of tracking and analyzing customer behavior is slated to take effect in July 2023, and it promises to be…
At Proof Digital, we’ve partnered with nonprofit organizations, and they are truly special institutions in our communities that require the development of special marketing strategies. They are often pillars of hope and change for the individuals, groups and communities they serve. Every nonprofit needs to be able to effectively market their mission in order to…
So much is happening in the world of SEO that if you were to hibernate for three months, you would most likely wake up to new rules and trends that govern SEO. For your business to thrive, you need to stay on top of things to continuously get your SEO right. You may want to…
Most customers know what they want, where to buy and at what price. If you’re looking to grow your business, you’ll need to reach them before they make their decisions. The key strategy to reaching prospective customers, and drawing them to your business, is lead generation. What is Lead Generation? Lead generation is the process…
Expertise has just named Proof Digitial one of Indianapolis’s 2022 Best Digital Marketing Agencies. After considering 25 variables across five categories and analyzing the results, we were hand-picked to be included. Proof Digital received an A for reputation, considering reviews, online profile, and constancy score. In addition, we were given excellent scores for our responsiveness…
Email marketers often rely on open rates to determine the success of their digital marketing strategies. But Apple’s incoming iOS privacy features may prove a huge stumbling block to the way these marketers leverage open rates. It may no longer be possible to tell how readers react to email if iOS users adopt the new…
Digital marketer’s SEO audit checklist and action items for staying ahead of the curve, meeting website and business goals. If you’re a digital marketer or website administrator, you know SEO is always changing and adapting to Google’s next algorithm update. It’s important to stay ahead of the curve and continuously create up-to-date marketing strategies. One…
With COVID-19 forcing small businesses to close their doors for the foreseeable future. It is now more important than ever to have a virtual presence. Getting a basic website should not be complicated nor costly. We have ready-to-go designs that we personalize for your company. Some features include: Website of up to 10 pages or…
With many businesses facing uncertainty from the COVID-19 response initiated by local governing agencies, many are left on their own to find creative ways to continue to operate, and quickly. Proof Digital is proud to announce our Simple and Quick eCommerce Website Solutions. Your business can be up and running quickly with our eCommerce solution…