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GA4 vs. Universal Analytics: How Google Data Analytics is Changing in 2023

GA4 is “designed for the future of measurement” and has great potential to shape the future of digital marketing. Google Analytics has become an indispensable tool for digital marketers, small business owners, entrepreneurs, and more. With the introduction of the Google Analytics 4 (GA4) property, and soon the only analytics property, many wonder how it…

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Nonprofit Marketing and the Power of Web Development

At Proof Digital, we’ve partnered with nonprofit organizations, and they are truly special institutions in our communities that require the development of special marketing strategies. They are often pillars of hope and change for the individuals, groups and communities they serve. Every nonprofit needs to be able to effectively market their mission in order to…

Indianapolis 2022 Best Digital Marketing Agencies – Proof Digital

Expertise has just named Proof Digitial one of Indianapolis’s 2022 Best Digital Marketing Agencies. After considering 25 variables across five categories and analyzing the results, we were hand-picked to be included.  Proof Digital received an A for reputation, considering reviews, online profile, and constancy score. In addition, we were given excellent scores for our responsiveness…

The Ultimate Guide to SEO Audits for 2021

Digital marketer’s SEO audit checklist and action items for staying ahead of the curve, meeting website and business goals. If you’re a digital marketer or website administrator, you know SEO is always changing and adapting to Google’s next algorithm update. It’s important to stay ahead of the curve and continuously create up-to-date marketing strategies. One…