SEO magnifying glass surounded by SEO elements

Using Data to Create Content People Want to Read

(This is part 2 of a 10-part series on optimizing content. Often optimizing content begins before you create anything.)Perhaps the biggest challenge in creating good content is determining what people want to read. Although search engine optimization is important, ultimately people buy your products, not search engines. So when you’re blogging (you do blog, right?)…

guide to yoast seo

A Beginners Guide to Yoast SEO

SEO tips and insights to help your site rank higher on Google. By: Anna Barnett If your business uses WordPress, then listen closely. If you don’t, then maybe we’ll convince you to start. We want to share the ins-and-outs of our favorite Search Engine Optimization (SEO) plugin, Yoast. It’s not just ours, but everyone elses…

The Ultimate Guide to SEO Audits for 2021

Digital marketer’s SEO audit checklist and action items for staying ahead of the curve, meeting website and business goals. If you’re a digital marketer or website administrator, you know SEO is always changing and adapting to Google’s next algorithm update. It’s important to stay ahead of the curve and continuously create up-to-date marketing strategies. One…