Save millions of dollars in market testing in just one afternoon. “If you don’t have a competitive advantage, don’t compete.” – Jack Welsh, CEO GE Several years back, I worked for an organization called the Indiana Venture Center (2004-2009). Our mission was to help high growth companies get off the ground. We would put together…
Around the holidays, I was working in my home office. This is a place I work on my goals, strategies, and passions. My office has white boards painted on almost every wall with language to get me motivated and the neverending to-do lists. It is a place I come for positive energy and motivation. And…
When you open your web browser, what is the first website you usually visit? For most people, the answer is Google. The internet has immense amounts of information, but all that content is useless if you don’t know how to access it. Picture this: you just got home from Ikea with your new desk. You are…
It is crazy to think how far marketing has come. Marketing has gone from simply telling someone about a product to spending billions of dollars every year. Check out these 15 insane facts about marketing: 1. 7% of Americans have never heard of Facebook. Never heard of Facebook?! Sounds impossible, right? But what’s even crazier…
Brainstorming: easier said then done. By the time you’ve thought of one good blog is your trash bin is filled with crumbled pitches that just didn’t make the cut? If so, then you might be trying too hard. If you’ve given up on blogging because you can’t think of a topic, don’t throw in the…
Facebook is your favorite college jersey whereas LinkedIn is that suit and tie hanging in the back of your closet. In other words, LinkedIn is the professional version of Facebook. Just what you wanted to hear…ANOTHER social media platform your company should be utilizing. But getting the most out of LinkedIn doesn’t have to be…