Viral content is a term we hear thrown around quite a bit. Yet we usually don’t try to define it or put boundaries on it. If used correctly, viral content can be great for business, but understanding the limits of viral content helps you define your goals, and create content that actually increases your revenue,…
Traditional marketing is really good at getting the first contact. Whether you use organic SEO, pay-per-click ads, video ads, or great blogging, it’s pretty simple to get people to visit your site. Unfortunately, they often visit, look around, and then leave. Unless you run a site that is primarily supported by ad impressions, you aren’t…
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker This is one of the biggest challenges in marketing. We spend a lot of money on advertising that goes to waste. Although there is no way to be perfectly competitive in advertising, we understand that you…
For quite a while, e-books and whitepapers were some of the most common ways to enter the content marketing arena. This was especially the case in organizations that relied on business-to-business transactions for a large source of their revenue. But the truth is, most whitepapers and e-books aren’t done well. In fact, most of them…
Many businesses plan to make Youtube one of their primary social media tools. The problem is, most people don’t want to commit the time to create great stuff. With twitter, you only have to write 140 characters a few times a day. With Youtube, you actually need to create videos that people want to watch.…
People ask us about social media more than any other internet marketing topic. Although we don’t consider ourselves a true “social media marketing” firm, we do spend a lot of time integrating our content development strategies in with other social strategies. As such, we understand social media’s unique challenges well. When preparing to optimize your…