(This is part 2 of a 10-part series on optimizing content. Often optimizing content begins before you create anything.)Perhaps the biggest challenge in creating good content is determining what people want to read. Although search engine optimization is important, ultimately people buy your products, not search engines. So when you’re blogging (you do blog, right?)…
If you’ve been following the Proof Digital blog, you understand how important creating good content can be. Good content is the key to many (perhaps most) online marketing strategies. Good content helps you build trust and goodwill with the people who consume that content. Whether you create articles, blogs, white papers, videos, photos, or infographics,…
I’m sure you’ve heard people talk about the vast amount of data available to us today. We add new information constantly. Newspapers, journals, blogs, and magazines are publishing new material daily. Everyone has an opinion on everything. So how can I tell you that the internet needs your information? Well, much of this so called “information”…
PR and SEO: A Perfect MarriageIt’s really time for these two services to get hitched. Bringing them together really has the potential to create a truly powerful team. We call it PR SEO.The world of SEO is changing for the better. Google’s Penguin release really put a damper on those SEO firms who have less…
When I was just starting out in SEO, I thought two of the most important factors were rankings and traffic. Everything I focused on revolved around those two goals. Now for those of you who have studied SEO over the past few years understand why this was so foolish. Don’t get me wrong, traffic and rankings…
Where is SEO going in 2013? This is the question that everyone is asking. How do we stay one step ahead of Google and keep sites ranking? What changes to the almighty algorithm will we see in 2013? These are fun questions to ask and debate, but ultimately, they are secondary to a good SEO…