Ever since search engines were introduced in the early 1990’s, users have always wanted the same thing… they want fast and accurate answers to their questions. However, websites have made this difficult in the past. Therefore, over the past 20 years, search engines have continually changed in order to provide the quality users desire. One…
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Sometimes trying to find the right tools to create digital images can be daunting. It’s kind of like going into a hardware store looking for a simple hammer, only to find dozens of styles, shapes and sizes to choose from. Which one do you pick? What do you really need? Why does it have to…
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Do you ever feel like the act of writing content for your business website is worse than tooth decay? Try these five tips to get inspired and find your writing mojo. Writing content for your business website isn’t easy. Oh, it might seem simple at first … you have a list of wonderful topics, and…
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If you’re trying to create a generic site that’s supposed to convert all types of online visitors, your website will never really be able to convert your visitors into clients. Remember that every individual is unique and people go online for various purposes, so it’s important for you to create a site that is tailored…
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If you’re not on Google Plus already, you should be. And no, it’s probably not for the reasons that you think. I don’t have any evidence that there is suddenly going to be an influx of new users. And I certainly don’t think that Google Plus will replace Facebook for most users anytime in the…
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This is a question we get asked by potential clients regularly. Blogging can be a very time consuming process. As many disillusioned bloggers have experienced, just because you write a blog doesn’t mean people will read it. It’s easier than ever to set up a blog, and there are more blogs than there ever have been. Writing great…
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Viral content is a term we hear thrown around quite a bit. Yet we usually don’t try to define it or put boundaries on it. If used correctly, viral content can be great for business, but understanding the limits of viral content helps you define your goals, and create content that actually increases your revenue,…
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Traditional marketing is really good at getting the first contact. Whether you use organic SEO, pay-per-click ads, video ads, or great blogging, it’s pretty simple to get people to visit your site. Unfortunately, they often visit, look around, and then leave. Unless you run a site that is primarily supported by ad impressions, you aren’t…
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“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker This is one of the biggest challenges in marketing. We spend a lot of money on advertising that goes to waste. Although there is no way to be perfectly competitive in advertising, we understand that you…
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For quite a while, e-books and whitepapers were some of the most common ways to enter the content marketing arena. This was especially the case in organizations that relied on business-to-business transactions for a large source of their revenue. But the truth is, most whitepapers and e-books aren’t done well. In fact, most of them…
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