Ever feel like keeping up with the latest marketing trends is similar to chasing a tornado? Trying to track what’s hot (and what’s not) can leave you feeling dizzy and downright disoriented. We understand. That’s why we suggest that instead of attempting to filter through every single news item and website that has anything to…
Details
As Google continues to update their algorithms, the rules change for local SEO. Goodbye to the days when you could manipulate search engines to get a good ranking, and hello to the days where quality content is the utmost importance. The good news is that you don’t have to be an SEO expert to generate…
Details
Ever since search engines were introduced in the early 1990’s, users have always wanted the same thing… they want fast and accurate answers to their questions. However, websites have made this difficult in the past. Therefore, over the past 20 years, search engines have continually changed in order to provide the quality users desire. One…
Details
Sometimes trying to find the right tools to create digital images can be daunting. It’s kind of like going into a hardware store looking for a simple hammer, only to find dozens of styles, shapes and sizes to choose from. Which one do you pick? What do you really need? Why does it have to…
Details
Do you ever feel like the act of writing content for your business website is worse than tooth decay? Try these five tips to get inspired and find your writing mojo. Writing content for your business website isn’t easy. Oh, it might seem simple at first … you have a list of wonderful topics, and…
Details
If you’re trying to create a generic site that’s supposed to convert all types of online visitors, your website will never really be able to convert your visitors into clients. Remember that every individual is unique and people go online for various purposes, so it’s important for you to create a site that is tailored…
Details
If you’re not on Google Plus already, you should be. And no, it’s probably not for the reasons that you think. I don’t have any evidence that there is suddenly going to be an influx of new users. And I certainly don’t think that Google Plus will replace Facebook for most users anytime in the…
Details
This is a question we get asked by potential clients regularly. Blogging can be a very time consuming process. As many disillusioned bloggers have experienced, just because you write a blog doesn’t mean people will read it. It’s easier than ever to set up a blog, and there are more blogs than there ever have been. Writing great…
Details
Viral content is a term we hear thrown around quite a bit. Yet we usually don’t try to define it or put boundaries on it. If used correctly, viral content can be great for business, but understanding the limits of viral content helps you define your goals, and create content that actually increases your revenue,…
Details
Traditional marketing is really good at getting the first contact. Whether you use organic SEO, pay-per-click ads, video ads, or great blogging, it’s pretty simple to get people to visit your site. Unfortunately, they often visit, look around, and then leave. Unless you run a site that is primarily supported by ad impressions, you aren’t…
Details