Clients are at the center of every business and all the stakeholders involved expand the brand-to-customer relationships in an effort to please clients. Demand generation sets the tone for different marketing activities by entities. What is Demand Generation? It is a detailed process that takes place over a period of time and involves close collaboration…
Digital marketer’s SEO audit checklist and action items for staying ahead of the curve, meeting website and business goals. If you’re a digital marketer or website administrator, you know SEO is always changing and adapting to Google’s next algorithm update. It’s important to stay ahead of the curve and continuously create up-to-date marketing strategies. One…
It’s probably an understatement to say that 2020 was the year of the internet, with many businesses abruptly pivoting their marketing strategies to emphasize their online presence. With the new year fast approaching and online marketing efforts looking more robust than ever, it’s important for companies who want to remain competitive to have an effective…
Looking to learn how other businesses have successfully pivoted their business with great results during these crazy times. Here are some great examples! We have had a lot of lessons this year from our world’s health crisis. And from our perspective, one of the biggest lessons from the businesses we serve is the importance of…
Blackburn is not new to innovation. You know those little flags in your yard to mark utilities. Well, E.A. “Bud” Blackburn, the founder of Blackburn Flag invented the first Marking Flag machine to mass-produce marking flags using a small piece of vinyl attached to a wire staff. This innovation and determination was just the start…
The way we work is changing! And we don’t see it changing back to pre-covid times anytime soon or maybe never. Even before the crisis, research indicated that 80% of employees wanted to work from home some of the time. The Global Workplace Analytics indicates that “25-30% of the workforce will be working-from-home multiple days…