This might sound crazy, but before search engines existed, people actually had to look things up. Like in books and catalogs, and at the library, no less. Today, we have limitless resources and information at our fingertips, thanks to search engines. Google is not only a company name, but a common verb in our everyday…
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Believe it or not, social media serves a bigger purpose than just sharing your latest selfie with the world: it can also drastically increase your marketing efforts. With platforms like Twitter, Linkedin and FaceBook, you can build relationships with existing customers while attracting new business. In addition, there is no better way to directly interact…
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As much as good search engine optimization (SEO) can help your website, bad SEO can actually damage it. When it comes to your site’s SEO, don’t get caught up in old trends. Find out what not to do, before it is too late! Take a look at our Top 6 mistakes that lead to bad…
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Does the word content ring in your head like an overplayed song on the radio? If you are utilizing online marketing as part of your business strategy, then it should be! Content matters, and there is no better way to capitalize on it than through a blog. Developing powerful posts on your website will create…
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How can your company stand out in the digital market when millions of new posts, blogs and notices are distributed every single day? With that kind of competition, you’re going to need a little something extra to catch a potential customer’s eye, and we have just the solution. By incorporating infographics – a visual representation…
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Ever feel like keeping up with the latest marketing trends is similar to chasing a tornado? Trying to track what’s hot (and what’s not) can leave you feeling dizzy and downright disoriented. We understand. That’s why we suggest that instead of attempting to filter through every single news item and website that has anything to…
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As Google continues to update their algorithms, the rules change for local SEO. Goodbye to the days when you could manipulate search engines to get a good ranking, and hello to the days where quality content is the utmost importance. The good news is that you don’t have to be an SEO expert to generate…
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Ever since search engines were introduced in the early 1990’s, users have always wanted the same thing… they want fast and accurate answers to their questions. However, websites have made this difficult in the past. Therefore, over the past 20 years, search engines have continually changed in order to provide the quality users desire. One…
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Sometimes trying to find the right tools to create digital images can be daunting. It’s kind of like going into a hardware store looking for a simple hammer, only to find dozens of styles, shapes and sizes to choose from. Which one do you pick? What do you really need? Why does it have to…
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Do you ever feel like the act of writing content for your business website is worse than tooth decay? Try these five tips to get inspired and find your writing mojo. Writing content for your business website isn’t easy. Oh, it might seem simple at first … you have a list of wonderful topics, and…
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