If you’ve been following the Proof Digital blog, you understand how important creating good content can be. Good content is the key to many (perhaps most) online marketing strategies. Good content helps you build trust and goodwill with the people who consume that content. Whether you create articles, blogs, white papers, videos, photos, or infographics,…
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I’m sure you’ve heard people talk about the vast amount of data available to us today. We add new information constantly. Newspapers, journals, blogs, and magazines are publishing new material daily. Everyone has an opinion on everything. So how can I tell you that the internet needs your information? Well, much of this so called “information”…
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PR and SEO: A Perfect MarriageIt’s really time for these two services to get hitched. Bringing them together really has the potential to create a truly powerful team. We call it PR SEO.The world of SEO is changing for the better. Google’s Penguin release really put a damper on those SEO firms who have less…
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When I was just starting out in SEO, I thought two of the most important factors were rankings and traffic. Everything I focused on revolved around those two goals. Now for those of you who have studied SEO over the past few years understand why this was so foolish. Don’t get me wrong, traffic and rankings…
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Where is SEO going in 2013? This is the question that everyone is asking. How do we stay one step ahead of Google and keep sites ranking? What changes to the almighty algorithm will we see in 2013? These are fun questions to ask and debate, but ultimately, they are secondary to a good SEO…
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In case you haven’t heard, today Facebook announced their new “Graph Search” functionality. In the past Facebook updates have generally been changes to the user interface structure. But this update is different. This update means a lot for the development of Facebook as well as new opportunities for businesses. Facebook Graph Search is an exciting…
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On Wednesday, Avid produced a great webinar promoting their video and audio editing applications. (Check out the webinar here!) If you’re not familiar with the company, Avid software is basically in every film and recording studio in the world. I’ve always been involved in media creation, but I generally don’t like webinars. They are dry, stale, and someone…
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A large portion of the clients we work with regularly show up in Google’s Local search results. With nearly 3 billion searches returning results that access Google+ Local, it is important to make sure your Local pages are in great shape. Google local optimization gets your site found sooner and helps convert visitors into paying…
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When most small business owners think of video ads, images of the latest car or beer commercial instantly come to mind. Before the internet, video based advertisements were the realm of high end advertisers. The rest of us where stuck in print or basic online ads. But with YouTube and Google’s Video Ads, everyone can…
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Anyone within the SEO industry understands that over the past few years, the landscape of search has changing. Suddenly tactics that had worked well no longer had the same impact. Rankings changed rapidly as some sites fell and others jumped to the top of the results list. Google implemented their Places search, effectively nullifying much…
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