Search engine marketing, SEM, is the lifeline of any digital platform. It includes search engine optimization, SEO, and search engine advertising (SEA). As competition for online supremacy grows, your SEM efforts will determine your fate. Before starting the marketing campaign, first, understand what this is. What is Search Engine Optimization (SEO)? Search engine optimization is…
A sales funnel plays a central part in business growth. Without an effective sales funnel, it can be difficult for businesses to turn prospects into customers. A funnel is designed to take potential customers on a journey that leads them to purchase a product or service. Today, we’re going to discuss how sales funnels work,…
Your website plays a large role in your overall business success. Not only does your website help your company establish credibility but it is often the first point of contact for potential customers. For this reason, ensuring that your website is optimized for lead generation is crucial. 3 Ways to Optimize Your Website Lead Generation…
In 2017, studies estimated a 17% annual increase in spending money on marketing automation until 2023. This expected growth was pegged on the need for companies to increase their efficiency and effectiveness. Best Marketing Automation Practices for 2020 Now, 75% of businesses use marketing automation tools, and 40% of the remaining are willing to adopt…
A lot is happening in ecommerce right now – so don’t blink. We were so excited to bring you a webinar created to discuss current ecommerce trends & tips. Hosted by Stacie Porter Bilger, Proof Digital, and John Bancroft, FitforCommerce, the discussion featured top executives in the industry who provided insight and expertise in the…
We are excited to announce our upcoming webinar created to discuss current ecommerce trends & tips. A lot is happening in ecommerce right now – so don’t blink. Hosted by Stacie Porter Bilger, Proof Digital, and John Bancroft, FitforCommerce, the discussion will also feature top executives in the industry who will provide insight and expertise…