Search engine marketing, SEM, is the lifeline of any digital platform. It includes search engine optimization, SEO, and search engine advertising (SEA). As competition for online supremacy grows, your SEM efforts will determine your fate. Before starting the marketing campaign, first, understand what this is.
What is Search Engine Optimization (SEO)?
Search engine optimization is all efforts that help a website rank better in search traffic. It includes:
- Keyword optimization
- Search engines accessibility for better crawling
- Quality and user-focused content
- A user-friendly site that has better loading speeds
- Quality, shareable and linkable content that earns site users’ approval
- Quality titles, meta tags, and descriptions for improved click-through rate
Search engine optimization efforts take time but offer more consistent and reliable traffic.
What is Search Engine Advertising (SEA)?
Search engine advertising is a marketing effort through PPC, (pay per clicks), which is advertising on Google or other search engines, where you pay for visibility in their top search results.
Why is SEO/SEA Important
It’s through search engine marketing efforts that you build traffic to your website. SEA may be important when creating a new site, but both efforts complement your marketing campaigns. Clients will be more confident in your brand when they see your results both in organic traffic and paid advertisements.
Additionally, through SEA, you will be able to tell the keywords that perform better and use them in SEO. SEM helps understand user intention faster, which enables you to craft more targeted content. Also, a combined SEA/SEO strategy means better placement on search results. This increases traffic to your website resulting in a better conversion rate.
Just as marketing is essential for a brick and mortar store, so it is for your website. Understand that there are hundreds if not thousands of online businesses offering the same services; therefore, you need a concrete marketing strategy to stay at the top of your industry.
We are Certified Google Partners here to help you create Google Ads that convert. With our skills, you are assured of steadily rising through the organic search results.