As ecommerce gets more popular, more brands are joining online shopping sites and using them as their primary retailers. This might be good for the websites providing the platform, but it’s a nightmare for the individual brands. How so? With all the other competing brands selling on the same platform, it’s harder for your brand to capture the customer’s attention. That is why you need to leverage multichannel selling.
4 Advantages of Multichannel Selling
To work around this challenge, many businesses have resorted to multichannel selling. For example, you could buy Nike shoes on their website – But you can also purchase them on Amazon, at Dick’s Sporting Goods, or your local shoe store. This provides ample opportunity to buy Nike shoes at your convenience. Shouldn’t you make it easy for your customers to buy your product? Multichannel selling is the key to expanding your reach.
Let’s look at some reasons why you should consider selling on multiple channels.
1. Increased Revenue
It goes without saying that when your product is available on more platforms, it will reach more customers. With more customers comes more profits. Being available on multiple channels also increases the loyalty of your customer base because they can find you wherever is convenient for them. This will not only be beneficial to the popularity of your brand, but also give your business a steady revenue flow.
2. More Customer Data
Social media plays a big role in multichannel selling. In recent years, the most popular social media sites, Facebook and Instagram, have been keen on e-commerce. When your products are available on these platforms, you can get more customer feedback and other data like preferences, age groups, and locations. This information is key to improving your marketing strategy.
3. Diverse Customer Base
When your products are only available on one platform, you’re only targeting that platform’s users. You might be missing out on more potential customers who are unfamiliar with that platform.
4. Better Customer Experience
Accessing your product on different sites will increase the customer’s confidence in your brand. It will also allow them to decide which platform is most convenient for them to access your products.
Ready to Get Started with Multichannel Selling?
Multichannel marketing will position you as an authority attracting more customers. So how do you get started with a successful multichannel strategy? Below are five factors that determine if the strategy is successful or not:
- Whether the selected channel enhances brand awareness.
- How well the message resonates with the prospective buyers.
- Consistency of the message.
- The level of engagement.
- The experience that consumers get from the multiple sales channels
We are here to help you kickstart your strategy to increase conversions across multiple selling platforms. Contact us for data-driven marketing to help you learn more about the strategy.
