Lead Generation & Online Marketing
Indiana State Museum and Historic Sites features exhibits on the history, art, culture and science of the state, ranging from prehistoric times to current day. We worked with ISM to bring their website out of the dark ages, advised them on best practices in online marketing and SEO, and carried out a multi-year AdWords campaign, using a Google Ad Grant that we actually helped them obtain. The value of the grant to-date is $241,168.
With the AdWords campaigns through the Google Grant, we have driven 260,779 visits to their website – promoting all of their programs. In addition, the Ads promoted on Google have had 5,488,767 impressions. This is the number of times the Museum’s programs and brand has appeared in a Google search since late 2012. By implementing our online strategies, the Indiana State Museum and Historic Sites was covered by Wired Magazine because of our efforts.