Website Design & Online Marketing
The Company
Blackburn Manufacturing is a family owned business that has been in the industry for over 60 years, and is now the Worldwide Leader in Marking Flags.
The Challenge
Blackburn had an outdated website. They were not ranking for their products, and online sales were basically non-existent. There was no data at all on what products visitors were interested in, and they were losing business to competitors online.
In addition, their supply chain and shipping process was extremely complicated. Because their elaborate shipping process was the basis of their operation, it could not be changed.
The Solution
We worked hand-and-hand with the Blackburn team to gain a deep understanding of their internal processes. As a result, customized shipping formulas for the hundreds of variations already in use were developed to work within their current shipping system.
Next, we created an appealing website that beautifully displays their products and is easy to navigate. On the back-end, we worked to ease their systems to improve accuracy and lessen time in managing orders. Ultimately, we built a tool to complement existing processes and procedures – one that would work for them, not against them.
We have also worked to get them ranking and found on Google. Just Google “printed marking flags” and see for yourself!
Just two weeks after launching the new website, we saw a 252.98% increase in page views and a 71.64% increase in session duration!
After the site was set up, our work did not stop there. We implemented advanced analytics so we could monitor the site in detail. This allowed us to track the total revenue generated by the site and determine which products were the most popular, which source of traffic generated the most revenue, and much more. We are passionate about working with eCommerce websites because we can show clients tangible proof that our actions are impacting your sales.
The bottom line? We use data and online marketing tactics to continuously improve their site – increasing quality traffic/users, increasing average order values, increasing their overall revenue (from the site and offline), and increasing transactions. We use effective tactics to understand consumer behavior on both the Blackburn and competitors’ sites. We have maintained Blackburn as a client for the past six years!
The Results
Over the past several years, we have worked with Blackburn to multiple their traffic exponentially. Their engagement has skyrocketed, and their sales have dramatically increased.
Despite sheer volume, users are visiting double the number of pages per visit on average, and spending almost a minute and a half longer on the site. We’ve also successfully tripled the number of total page views. This increased engagement has been accomplished by implementing easier navigation, improved server speeds, and overall user experience improvements.
Check out Blackburn Flag’s website!
“I cannot thank you enough for everything you all have done for us! From the very first phone call to the ongoing commitment you have shown our company. You have a top notch company and I would recommend you over and over again.”
Krista Schindler, Marketing Director | Blackburn Flags
If you’d like to hear more about the success of Blackburn Flag and how we can help your business grow, reach out to us today! We’d love to connect with you.
