Website Design, Lead Generation & Marketing
Since 1969, Stone Center of Indiana has been providing the finest architectural and landscape stone products to builders, architects, contractors and homeowners. As part of our partnership with them, Proof Digital created a modern, professional website that showcases hundreds of their stone and brick products. In addition, we oversee all of the company’s online marketing and SEO efforts. The Stone Center of Indiana currently dominates the Indianapolis region on Google for the products and services they sell. Traffic, unique visitors, page views and conversions continue to go up every month.
The Stone Center of Indiana came to us with a number of concerns. First and foremost, their website was outdated and incredibly “busy.” Visitors were confused with the landing page and didn’t even know where to start. The site wasn’t getting results, and it was clear that this small business was lagging behind its local competitors online. And while the company was growing, its owners realized they needed to catch up with the times and think differently about selling online. In addition, the Stone Center has two very distinct markets – landscaping and commercial architecture. They needed to appeal to both businesses and individuals involved in residential, commercial, and landscape projects. Because a key piece to their business is their partnership with contractors who promote and use their products, the Stone Center needed their website to serve as a hub in which both contractors and individual customers can access information and order products with ease.
Finally, while the Stone Center needed contractors and individual customers to order and pay directly on the website, it did not have eCommerce capabilities.
Proof Digital built a site that can easily transition into eCommerce capabilities with a login portal for contractors. Stone Center visitors can currently search and filter stones by all colors and types. Once they find their stone, they can immediately call or email to order. In the near future – once the company is ready – we can easily add an online shopping cart with minimal effort.
We are currently working with them to build a private, secure eCommerce option for contractors to order discounted inventory (in order to move products).
We are also working on monthly geographically targeted SEO.
The Stone Center now is top-ranking on Google for key industry phrases and ranks No. 1 if you Google “buy stone” in the Indianapolis area. Company owners also report that several companies in their market are now copying their website. Instead of being behind the times, they are now ahead of the competition.
We launched their new site in June 2016. At the time their site didn’t have Google Analytics set up correctly. So, they were not getting data on what was working and what was not. We immediately created dashboards and insights to assist in site improvements (and to increase sales based on this data.)
Finally, in comparing Year-to-Date (June 23rd-October 24th, 2017) with last year during the same time period, we significantly improved overall traffic results.