What is social media marketing? Much more than posting memes and trendy TikToks. It’s one of the most powerful tools for growing your business. Done right, it helps you connect with customers, build brand awareness, and even boost your SEO.
If you’ve been treating social media like a chore—or worse, ignoring it—it’s time to rethink your approach. These ten tips for social media marketing will help you stand out, get engagement, and turn followers into customers.
1. Follow and Engage Like a Human
Don’t just collect followers. Connect with them. Follow relevant accounts back, like their posts, and respond to comments. Engagement shows you’re active and approachable, which builds trust.
A Sprout Social study found that 64% of consumers want brands to connect with them (not just sell to them). When you interact genuinely, your followers see you as more than a logo.
2. Ask Questions That Spark Conversations
Want more engagement? Stop posting and running. Ask your audience what they think. Something as simple as ending a post with “What’s your take?” can drive replies and shares.
Today, you’ve got tons of tools to make it interactive:
- Run quick polls on Instagram, LinkedIn, or X.
- Use Q&A stickers in Instagram Stories.
- Post open-ended questions on Facebook groups.
- Encourage TikTok features like stitches and duets to invite responses.
- Add clickable quizzes or surveys to Stories.
When you invite participation, people feel part of the conversation, and that sense of involvement builds community, not just followers.
3. Share Your Content Everywhere
You’re already putting effort into creating blogs, downloadables, and other resources. Don’t let them sit in the corner of your website. Share them across platforms and drive traffic back to your site.
HubSpot reports that companies that publish blog content regularly generate 55% more website visitors. Combine that with social promotion, and you have a double win: new readers and stronger SEO.
4. Stop Over-Selling
Yes, you want sales. But if every post is a pitch, your audience will tune out. Balance promotions with helpful tips, entertaining content, and thought leadership.
People follow brands for deals, but they stay engaged because the brand shares useful or interesting content. Follow an 80/20 rule: 80% value-driven posts, 20% promotions.
5. Be Relevant and Relatable
Stay plugged into current events, industry news, and trending topics that connect to your business. By sharing timely and relatable content, you position your brand as credible and in-the-know.
For example, Proof Digital is a web development and digital marketing agency and small business in Indianapolis. We post about the latest marketing trends and how we’re helping clients adapt to them. We share community engagement stories and highlight moments that matter to our clients and team.
This mix of industry insight and human connection builds trust and shows followers we’re not just proactive marketers, but we’re partners who are staying rooted in the community.
6. Match Your Visuals to the Platform
Scrolling is endless. Your job? Stop the thumb. Know what kind of content performs best on each platform, and tailor your social media marketing strategy accordingly.
According to Buffer’s July 2025 report, different formats dominate on different platforms. Check it out:
- On Instagram, reels lead the way, generating 39% more reach than carousels and 122% more than single images.
- TikTok favors video, with clips earning 18% more views than text posts and 7% more than photos or carousels.
- Facebook still loves photos, which pull in 35% more engagement than text and 44% more than videos.
- And LinkedIn? Carousels (document posts) are king, driving 278% more engagement than videos and nearly 600% more than text-only posts.
One-size-fits-all content won’t cut it. Match your visuals to the platform to maximize reach and engagement.
7. Add Clear Calls to Action
Don’t leave people guessing. If you want followers to click, share, comment, or tag, ask them directly. Strong calls to action (CTAs) work best when they’re short, clear, and active.
Instead of “Learn more,” try “Get your free guide.” Instead of “Share this,” try “Tag a friend who needs this.” These tweaks make engagement easy and measurable.
8. Build a Social Media Content Strategy
Random posting won’t cut it. Build a plan. Map out themes, content types, and posting schedules so you’re consistent and strategic.
Businesses with a documented social media strategy are more likely to meet their marketing goals. Use tools like Hootsuite, Canva, Buffer, and Sprout Social to manage your brand and keep your posts on track.
Content calendars are extremely useful, too. HubSpot offers a free Social Media Content Calendar template that makes it easy to organize posts by platform, plan campaigns in advance, and maintain consistency across all your channels. Try it out!
9. Prioritize Social Media Safety
From phishing scams to hacked accounts, security is no joke. One wrong click can put your brand at risk.
Use two-factor authentication, manage admin access carefully, and monitor activity regularly. CISA offers practical social media safety tips for businesses and individuals. You can also check out this podcast for more online security guidance.
Protecting your accounts protects your reputation.
10. Leverage SEO and Indexable Posts
Here’s the kicker: your social posts don’t just live inside the platforms anymore. Many posts are now indexable by Google, which means they can show up in search results alongside websites, blogs, and YouTube videos. That makes SEO and social media marketing strategies a powerful combination.
It’s a great opportunity for your brand to reach audiences you may not have reached before. Social posts move fast, get shared widely, and often grab attention quicker than traditional long form content. A single post could expand your visibility far beyond your followers.
To learn the strategies that make your social content more searchable, check out this Instagram SEO Cheat Sheet for 2025.
Partner with a Social Media Marketing Agency for Measurable Results
Strong social media isn’t about posting for the sake of posting. It’s about building relationships, creating value, and growing your brand with intention. The social media tips in this blog can help you stop the scroll, start conversations, and strengthen your presence across platforms.
The big takeaway from these social media tips for business growth is to stay consistent, authentic, and strategic.
At Proof Digital, we’ve mastered social media marketing Indianapolis businesses trust to boost visibility and connect with their communities. We’ll help you start small, test what works, and keep refining your approach.
Want support creating a strategy that gets real results? Let’s talk about your social media marketing and how Proof can help.
FAQs
Why is social media marketing important?
Social media marketing is important because it helps businesses connect directly with their audience, build brand awareness, and drive measurable results. With billions of people active on social platforms, your business has an opportunity to meet customers where they already spend their time.
It’s also cost-effective compared to traditional advertising, gives you real-time feedback, and helps build trust by showing the human side of your brand.
How to do social media marketing effectively?
Start with clear goals, know your audience, and create content that provides value. Use analytics to measure what works and adjust your social media content strategy.
How much does social media marketing cost?
It depends. Small businesses might spend a few hundred dollars a month on ads and management, while larger campaigns can reach thousands. A good social media marketing agency will help you maximize ROI.
What are the most important social media marketing tips?
Be consistent, use visuals, engage with your audience, and always provide value before asking for a sale.
What are some social media safety tips?
Enable two-factor authentication, assign admin roles carefully, and monitor accounts for unusual activity.
What are some specific social media marketing tips for small business?
Small businesses should focus on consistency, eye-catching visuals, and genuine engagement. Knowing your audience, posting regularly, and tracking performance help even small budgets create a strong presence and lasting connections online.
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