Digital marketing is a bit of a catch-all phrase to cover all the services we offer. There are likely all sorts of definitions, but in our particular case, it covers any marketing that is based online. Our digital marketing services include web development, SEO, PPC, Advanced Analytics and tracking, lead generation, competitive intelligence, social media strategies.  

With consistent optimizing and strategy discussions, we pivot to find quality leads on a monthly basis. We learn your business inside and out so we can target quality prospects from the start.

When it comes to data, we “get into the weeds,” gather insights across all of your marketing tactics, and implement lead generation game plans.

Today’s SEO and online marketing are not just about keywords or backlinks. It’s about having a well-structured site that delivers content that search engines like – and therefore reward your company by driving these customers through your sales funnel.

Here are some lead generation strategies to think about:

https://proofdigital.com/lead-generation-strategies-for-2021-and-beyond/

While generating leads is the ultimate end goal, it takes a team who understands nurturing leads and creating demand initially. Demand generation includes content creation, email marketing, social media promotion — all inbound marketing tactics that are part of a company’s overall demand generation strategy.

It includes different marketing strategies and techniques that lead to a customer’s interest in your offering. 

Learn more about demand generation:

https://proofdigital.com/what-is-demand-generation/

SEO is an acronym for Search Engine Optimization. Generally speaking, it can be described as “making things appear higher on Google” (or any other search engine). SEO tactics ensure that your website can be found for words and phrases relevant to what the company is offering. 

Imagine having an Italian restaurant in Times Square, but it is underground and invisible to the naked eye. Think of all the foot traffic in NYC on a day to day basis. There are millions of people passing your business but have no idea you are there or even exist. You may ask yourself, what percentage of those people were looking for an Italian restaurant? Such a loss on business and potential revenue. The point is.. What good is your business if people cannot find it and see it? That is why SEO is an important piece of digital marketing.

Search engine Marketing (SEM) is made up of two elements, Search Engine Optimization and Search Engine Advertising, and knowing what they are and how they work is key to understanding why SEM is so important and how you can rank higher in search. 

• Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. 
• Search Engine Advertising (SEA) – Paid ads through Google, Bing, Quora, Facebook, Instagram, LinkedIn – we do it all.

PPC stands for pay-per-click, and is a phrase used to describe the paid advertising model available to companies on sites such as Google (the results at the right or top of the normal search results). The name comes from the fact you only pay for the advertising when someone clicks on it. It is commonly used to refer to Google Ads, but could equally describe LinkedIn Advertising, Amazon Advertising, Facebook Advertising or any other kind of online advertising where you pay per click.