Marketing Strategy

OUR ROADMAP TO MARKETING SUCCESS

We focus on what works and build from there.
We execute these steps while managing your existing marketing plan to ensure you continue bringing in leads. We know how to focus on the right things – so you increase sales!

01

Research

We want to understand what’s working and not working.
We gather insights into your competitors’ strategies in display advertising, organic and paid search, link building, and other digital marketing strategies. We want to know what content is driving traffic to their site, what products/services they are promoting, and what the best keywords are on their site.
Marketing Research
Process Data Review

02

Data Review

We conduct an audit on your sites.

We look deep into your existing Google Analytics and Google Webmaster Tool (Search Console), so we understand what is working and not working on your sites. We want to understand what your sites are currently ranking on Google and what content is engaging current visitors on your websites.

This data of your sites and your competitors’ provides insight into improving your online strategy.

03

Strategy

We develop a marketing plan.
This marketing plan clearly describes your target market(s), KPI’s (key performance indicators), keyword strategy, unique selling proposition, promotional strategy, conversion strategy, etc. We continually fine-tune this plan as we learn what works.
Our Strategy
Marketing Big Wins

04

Quick Wins

We identify quick tactics that give big results.
There are strategies that will drive more leads into your funnel over others. We work with you to set priorities to get results quickly.

05

Execution

We implement the outlined strategy.
We work with you side-by-side execute the best marketing strategies for your business. Nothing replaces face-to-face discussions about what you are looking for in your marketing. We want to clarify from your perspective the website’s purpose, goals, target audience, and branding. We will implement and elevate these strategies to dig deeper into your target market.
Process Execution
Marketing Big Wins

06

Results

We show your improvement with hard data.

We provide detailed progress reporting to show you conversions, rankings, calls, form submissions, and site traffic.

We will monitor your site traffic via site analytics reports to best determine what data should be moved, changed, and/or highlighted on the site.

We are driven by delivering results for our clients. We stay on top of all the latest effective marketing strategies so you don’t have to.

We’re excited to hear from you! Reach out now!
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