Content Worth Unwrapping
Happy holidays! We had plenty of names to check off our lists this year, but you were never getting skipped.
Whether this is your first gift of the season or one more to add to the pile, we’re excited for you to unwrap one (or a few) of these resources. Consider them digital presents: for you, your team, or anyone whose brand you want to help level up.
As we close out 2025, we want to say thank you for being part of the Proof Digital community. We hope you picked up new ideas around marketing, built smarter and safer online practices, and used our tools to keep growing. We’re looking forward to another year of dotting i’s, crossing t’s, and showing you what works.
Alright, let’s get to the good stuff.
A Gift for the Brand Builder (and the Sports Fan, too)
What’s better than the Pacers? The Pacers and the Fever.
Lucky for you, we know someone who works with both. In the latest episode of The Proof Point Podcast, Tyler Beadlescomb, SVP of Marketing & Content at Pacers Sports & Entertainment, joins us to talk storytelling, creative strategy, and the magic that happens when audiences are at the center of it all.
Get a behind-the-scenes look at what it takes to power two of Indiana’s most iconic brands, and walk away with content lessons you can put to work for real impact.
A Gift for the Content and SEO Brain
You’ve no doubt seen AI overviews. But is your content showing up when people search relevant queries?
AI is reshaping everything, and how your website gets discovered isn’t immune. Blog structure now matters just as much as the words on the page. It’s no longer just what you say, but how you present it: TLDRs and key takeaways at the top, clear header hierarchy, and FAQs all play a role.
Our guide to structuring blogs for AI search breaks down how to build trust, earn placement in AI summaries, and stay visible as search continues to evolve.
A Gift for the Security-Minded
AI tools like Google Gemini and ChatGPT offer incredible capabilities for generating insights, creating content, and streamlining workflows. But with that power comes risk. The wrong prompt or shared detail can send sensitive information to places you never intended.
Our blog walks through the real security risks of AI, highlights what should never be entered into these tools, and provides practical steps you and your team can take to protect your data while still taking full advantage of AI.
Stocking Stuffers: Proof in Practice
Talking marketing and web strategy is great, but we know you want to see our insights in action. Take a quick look at some case studies of our recent work to get inspired by what’s possible as we head into 2026.
Meyer Plastics: How We Created a High-Impact Lead-Generating Website
Donovan CPAs: Marketing Growth Journey










