AI in Digital Marketing

Want to incorporate AI into your marketing strategy?

AI – Latest Insights, Applications, and Tools We Use

With 84% of organizations worldwide adopting or planning to adopt AI, its role in marketing is rapidly growing. From content and image creation to predictive analytics, AI is driving a shift in business efficiency and effectiveness. How are firms leveraging AI to stay ahead in the digital race, and how will it reshape the marketing and creative industries?

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AI and Digital Marketing

You might not have thought of these AI use cases.

In this episode, Stacie Porter Bilger sits down with Proof Digital’s own Nick Hupp and Meghan Lund. The team shares their insights and applications for using AI tools on the job and outside of work.

AI Resources

We understand that the wide world of AI can be overwhelming. That’s why we compiled a list of resources for you. And because AI is always evolving and progressing, we’ll continue to update this list of resources — So that you are always in the know.

Brainstorming with AI

6 Free AI Tools for Marketing

Some of the best AI tools are free AI tools. Get the list of our favorites.

How to Prompt AI

Want to use AI, but not sure where to start? Or, want to get better outputs from AI? Download our free guide.

5 Pro Tips for Winning AI Chatbot Prompts

AI Chatbot Prompts

The best way to use AI is to know how to prompt it. Get our AI prompt tips.

AI and Security

It’s all fun and games until there are security risks. Stay up to date on how to be safe with AI.

Google AI

AI Podcast Episodes

Podcasts are all the rage right now. Listen in on our episodes that cover how to use AI in digital marketing.

AI - Latest Insights, Applications, and Tools We Use

AI – Latest Insights, Applications, and Tools We Use

In this episode of Proof Point, Stacie Porter Bilger hosts Nick Hupp and Meghan Lund at Proof Digital to discuss emerging AI trends and tools shaping marketing strategies. They delve into the importance of data-driven insights, the profound impact of predictive analysis, their preferred AI tools, and the evolving content-creation landscape.

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How To Use AI in Digital Marketing

Looking for more? Proof Digital can help.

We’re a team of experienced marketing professionals who help businesses leverage AI to achieve their goals.
Here’s a few ways we can help you implement AI to increase traffic and boost sales:
1
Expert Implementation
We have the expertise to seamlessly integrate AI into your existing marketing workflow.
2
Data-Driven Insights
We’ll use AI to analyze your marketing data and provide you with actionable insights. This will help you understand what’s working, what’s not, and where you can optimize your campaigns for better results.
3
Content Creation at Scale
We can leverage AI-powered content creation tools to generate high-quality, engaging content that resonates with your target audience.

Frequently Asked Questions

AI tools can be used to analyze data, identify trends, strengthen SEO, optimize ads, improve targeting, and speed up content creation and reporting.

Yes. AI tools reveal keyword gaps, analyze SERPs, identify ranking opportunities, and help structure content in ways search engines favor.

Absolutely. They’re great for brainstorming, drafting, research, and SEO support. They don’t replace strategy, but they make everything faster.

Not exactly. Most tools are built for non-technical users. To get the most out of AI, it helps to work with a digital marketing partner who knows how to integrate AI tools strategically. Proof Digital is deeply experienced in AI-driven marketing and can guide you in building a plan that delivers real results. Check out all of our free AI resources here.

Start with one tool that solves your biggest need—SEO, content creation, design, or reporting—and integrate it into your workflow. Scale from there.

AI Search shifts SEO from just ranking for keywords to covering topics deeply. It rewards clear structure, trustworthy sources, and complete answers that AI can pull into overviews.

Yes. SEO remains essential for visibility. AI Overviews pull from authoritative, well-structured content, meaning quality matters more than ever.

Cover topics fully, add schema markup, organize content with strong headings, and include FAQs that match real user questions.

Update outdated pages, improve content structure, add FAQs, link related content, and ensure your site reflects expertise and trustworthiness.

Primary risks include data exposure, compliance issues, unauthorized access, inaccurate outputs, and phishing attempts using AI-generated content.

Avoid entering passwords, personal data, client details, financial information, legal documents, or anything sensitive or confidential.

Many tools retain inputs for training or quality improvement. Always check the privacy policy to understand how data is used.

Use approved tools, avoid sensitive inputs, follow workflow guidelines, and train employees on safe usage and data protection.

Use encryption, multi-factor authentication, strong passwords, private networks, and publish an internal AI policy to guide usage.

Define approved tools, outline data boundaries, set security standards, clarify employee usage expectations, and review the policy regularly.

We prioritize data privacy, avoid biased models, and keep humans in the loop for every final decision.

With Proof Digital's AI expertise, you'll be reaching the right audience at the right time, maximizing your return on investment.

Get in touch with us today to see how marketing with AI can grow your business.

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