Build Your Social Media on These Four Pillars
Love it, hate it, or feel somewhere in between? Social media is non-negotiable for today’s brands. Even so, it’s one of the first things to get deprioritized in marketing.
Unlike SEO-driven website updates or paid ads, figuring out what to post and how to show up on your platforms can feel less straightforward. Trends shift overnight, algorithms keep evolving, and (let’s be honest) most business owners aren’t secretly seasoned TikTokers.
But you can still have a solid foundation. There are four key pillars that should always anchor your social media strategy, and this month, we’re diving into what matters most for each one, right now.
Be Found: Your Instagram SEO Cheat Sheet
Did you know your social media posts can now show up in Google search?
That means your content could sit right alongside websites, blogs, and YouTube videos. Your brand has a great opportunity to reach audiences you might never connect with otherwise. Social posts spread quickly and often grab attention faster than long-form content. One successful post can take your visibility far beyond your followers.
Curious about the strategies that get it done? Learn how to optimize your Instagram posts for search with our comprehensive guide.
Be Recognized: How to Build a Brand on Social Media That Actually Works
Think about your favorite businesses’ social media accounts. You probably love the way they show up consistently, whether it’s witty TikTok comments, on-trend Instagram Reels, or helpful LinkedIn posts. The connection you feel with them doesn’t happen on accident. It’s the result of intentional social media branding.
In our latest blog, we break down what goes into successful social media branding: how to build a recognizable identity, keep your audience engaged, and turn casual scrollers into excited followers.
Be Safe: Digital Fortresses: Your Guide to Online Security
Your social media accounts are gateways to sensitive personal and business data. With Cybersecurity Awareness Month just around the corner, now’s the perfect time to fortify your presence.
In this episode of the Proof Point Podcast, Paul Miller, IT Operations Manager at Proof Digital, unpacks the realities of cybersecurity in today’s digital world. From phishing attacks targeting even the savviest users, to the power of multifactor authentication, Paul shares practical steps to protect your accounts, your data, and your brand online.
Be Equipped: Social Media Management Tools
Consistency on your accounts is easier with tools designed to streamline your processes. Hootsuite offers scheduling, analytics, and collaboration features. You can plan posts in advance, schedule them across platforms, and track how they perform.
For a simpler option, Canva has a Pro tool that makes it easy to design and share great-looking posts. While it doesn’t deliver the same level of data, you can still schedule content directly after creating it. It is ideal if visuals and ease-of-use are your top priorities.
Both can help you save time and keep your brand active online.










