Eric Simpson
Senior Paid Ads Lead
EXPERIENCE
12 Years
- Paid Media Strategy (Google, Meta, TikTok, YouTube)
- Data Analysis & Reporting (SQL, Tableau, Looker Studio, BigQuery)
- Conversion Rate Optimization
- Performance Marketing & ROI Analysis
- Campaign Strategy & Audience Targeting
- Google Data Analytics
- Google Analytics
- Google Ads Search
- Google Display Ads
PROOF POINTS
Grew conversions & conversion rates by an average of
Optimized a Google Ads campaign to achieve
Drove 528K+ reach and
BIOGRAPHY
Eric Simpson joined Proof Digital as a Sr. Paid Ads Lead...
bringing over 10 years of experience in both B2B and B2C digital marketing. He combines a sharp analytical mindset with a strategic, performance-driven approach to help brands maximize their digital presence and return on investment.
Eric is proficient in an impressive range of tools and technologies — including SQL, R, DataStudio, Tableau, BigQuery, Google Analytics, and Google Tag Manager — and holds certifications in Google Ads Search, Google Display Ads, Google Analytics, and Google Data Analytics. That technical depth allows him to go beyond surface-level reporting, uncovering actionable insights that inform smarter creative strategy and drive meaningful improvements in audience engagement and ROI.
At Proof Digital, Eric leads paid media strategy across platforms including Google, Meta (Facebook/Instagram), TikTok, and YouTube. His work spans the full digital funnel — from campaign planning and landing page optimization to conversion rate analysis and performance dashboards — ensuring every dollar spent is working as hard as possible for clients.
Off the clock, Eric enjoys spending time with family, watching and playing basketball, catching up on the latest movies and TV, and staying tapped into culture and entertainment.
His favorite way to make an impact is…
helping brands connect the dots between their marketing spend and actual business results.
His favorite way to recharge is…
spending time with his wife and son, hitting the basketball court, and getting lost in a good movie or binge-worthy TV series.
RESOURCES & HIGHLIGHTS
Meta Ads Learning Phase: What Changes Help or Hurt Performance
Learn what Meta’s learning phase is, what triggers resets, and how to manage campaigns for more stable, cost-effective paid social performance.
How to Interpret ROAS: Why Attribution Models Matter More Than You Think
ROAS discrepancies are common. Learn how attribution models impact ROAS reporting across Meta, Google, and BigCommerce and how to use ROAS correctly.
Why You Need To Market With Carousel Ads
Increase your return on ad spend (ROAS) by over 1000% with carousel ads, the latest ad type on social media.
Ready to Get Results?
Request a consultation and we will give you personalized, actionable online marketing techniques to get fast results.