Google loves to embrace change, regardless of whether we’re ready to embrace it with them or not. Another change is on the horizon for Google, and it’s called Google Analytics 4 or GA4. This new way of tracking and analyzing customer behavior is slated to take effect in July 2023, and it promises to be a much more flexible user-centric tool to gather data.
Google Analytics 4 Infographic
Here’s a quick, informative rundown of what to expect with GA4:
Proof Digital always strives to stay on the cutting edge of technology, especially technology that promises to improve the efficiency of the marketing strategies we create for our clients.
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