Have You Ever Been on a Star Trek Mission?

New Year, New AI Strategies

The other day, I asked ChatGPT to help me come up with a “fancy” dinner recipe using only the ingredients I had left in my fridge and pantry. I couldn’t bring myself to go to the store, but I still wanted something tasty and new.

The first recipe it suggested? I’d already made it. The second? Called for seasonings I didn’t have. The third? Far too boring for a Saturday night. I’m not one to give up easily, especially on a tool I’m always exploring. So, I started thinking…what if I really upped the stakes? Some people thrive under pressure, after all.

I told ChatGPT that this dinner was my ticket to survival—that I’d been captured by extraterrestrial enemies on a Star Trek mission and needed to serve them something innovative and delicious to secure my freedom. Now, before you call me nerdy, hear me out.

It worked. By raising the stakes, the chatbot became noticeably more creative, offering detailed instructions and paying closer attention to the ingredients I had.

While the scenario was undeniably dramatic, it reinforced an interesting chatbot prompt tactic. By upping the ante—or, even, providing more situational context—you get better responses. This is a strategy my team frequently uses with AI when we’re brainstorming content ideas and making optimizations. It’s more intricate than it may sound at first, but give it a try the next time you turn to AI for work or fun.

I touch on this idea, and more, in my latest podcast episode: Entering the AI Frontier: Navigating Digital Marketing in 2025. Chad Franzen and I discuss some key considerations for navigating another year of AI in the business world. You’ll also hear a few of my more practical tips for the tools I recommend.

We’re excited for another year of innovation and growth with our clients and friends. Thank you for sticking with us in 2025. Let’s grab coffee—or maybe an AI-prompted dinner—soon!

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Entering the AI Frontier

Chad Franzen from Rise25 interviews me about leveraging AI for the best digital marketing strategies in 2025.

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