It is suitable for any business to have an E-commerce website. Many E-commerce businesses focus on getting new customers rather than getting repeat customers, which should be the case. It is more cost-effective to get a repeat buyer than it is to get a new customer.
How do you ensure that you get repeat customers for your business?
1. Email Customers Regularly
When a customer allows you to send them marketing messages, do not waste the opportunity. Email marketing is one of the most effective ways to drive sales. These customers have proven they have some interest in your products, so it is easier for them to purchase.
2. Offer incentives
If you want to persuade a customer to make a second purchase, give them a discount on their first purchase. You can send them a unique discount code which they can only use in a certain period. Such time constraints have proven effective in increasing conversion rates. Regularly offering discounts to your email marketing recipients can keep them from unsubscribing because they don’t want to miss any special offers.
3. Show customer social media posts
Showcasing social media posts by your customers is a very effective way to encourage repeat buyers. Your customers can tag your business in photos where they are using the product, and you can post these on your social media page. This helps to build trust and your brand’s reputation.
4. Get customer emails for future promotions
Encourage customers to register an account with your website. With their emails, you can send them future promotions to encourage repeat purchases.
5. Retargeting ads
You can send emails for abandoned carts to retarget customers. A cart that is abandoned occurs when a client adds items to their cart but does not complete the purchase. In such a case, you can send the customer an email reminding them of the items in their cart and even offering them an incentive.
Another way of retargeting is by recommending products to a customer based on what they previously bought.
Last but not least, you can use social media for retargeting customers who visited your store by putting up an ad on their social media feed.
6. Ensure your site is responsive
Your E-commerce site must be responsive if you want to repeat buyers. Buyers would not come back to your site if they had difficulty with purchases the last time. Ensure that your website is always responsive and gives the best user experience.
If you need help in building your E-commerce business, you can get a free consultation with Proof Digital at https://infor.proofdigital.com/request-consult/ to discuss the next steps for your business. Talk to us to learn more about our services.