The landscape of digital marketing is always changing, and since Proof Digital is a digital marketing company, of course we love it. But the fast rate that it changes and develops can be confusing for business owners and executives, who are just trying to get noticed in the marketplace.
That’s why we’ve narrowed down the digital marketing focus for you, by identifying the top trends that both large and small businesses can benefit from. What will work best for you? Which area will best serve your business? We can help you with that. In the meantime, take a look at what successful businesses are up to in their digital marketing efforts.
1. Artificial Intelligence
Just hearing the words artificial intelligence (AI) might make some of us conjure up the worst images of what science fiction movies have to offer. In reality, AI – which refers to intelligence shown by machines – plays a vital role in the digital marketing process. 
It can:
- Identify user preferences and search patterns
- Analyze consumer behavior
- Utilize data from social media platforms and blog posts
- Predict buyer behavior and decisions
- Target the right market for your business
- Enable predictive analytics
AI helps businesses better understand how users and customers find their products and services. It also cultivates information and tips after engaging in conversation. In fact, industry experts predict that at least 85% of customer interactions will be managed without the need for a human by 2020.
2. Chatbots
Chatbots are AI-based technology that chat in real-time with your customers or site visitors in an instant messaging format. Many companies are already using chatbots, as they enable instant communication, which is what customers and users have grown to expect.
3. Video
Are you ready for a reality check? Mobile video consumption is growing by a whopping 100% every year, according to YouTube. In addition, by 2019 video is projected to claim more than 80% of all web traffic.
Utilizing the power of videos as a part of your digital marketing strategy is crucial. Research continues to show that the majority of users prefer watching live videos over reading social posts. Some of the most popular and effective ways to use videos include:
- Live Facebook broadcasts
- Interviews
- Product demonstrations
- Behind-the-scene footage
- Customer testimonials
- Company or industry news and events
4. Programmatic Advertising
The Display Trading Council describes programmatic advertising as the use of automation in the buying and selling of media, and can apply to anything from display to digital out-of-home and television. It uses AI to automate the buying of ads, and then narrowing down targeting audiences. This improves the results of your marketing efforts while reducing customer acquisition costs.
5. Influencer Marketing
Influencer marketing is a combination of traditional and newer marketing tools, including word-of-mouth marketing. Instead of marketing directly to a large group of consumers, it’s about working with key leaders and influencers to drive your brand’s message to a larger market. Influencers can include social media stars, celebrities and bloggers who will mention and promote your products or services through social channels.
6. Personalization
Digital personalization is the ability to deliver messages designed in anticipation of what customers want and need. It enhances the customer experience and increases the level of engagement. By using behavioral data, you can plan in advance to react quickly to customer signals. And by knowing things like purchase history and links clicked, you can customize your content and boost ROI.
Which digital trend sounds good to you?
Are you implementing any of these trends as part of your current digital marketing strategy? If so, we’d be interested in hearing your thoughts on how it’s going, what is working, and the results you’ve experienced. If you’re not implementing one or more of these strategies, we’d love to help make it happen.
In what areas can you grow your business and improve your digital marketing efforts? Contact us at 317-537-048 and schedule a free consultation. We can’t wait to hear from you.
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