The landscape of digital marketing is always changing, and since Proof Digital is a digital marketing company, of course we love it. But the fast rate that it changes and develops can be confusing for business owners and executives, who are just trying to get noticed in the marketplace.
That’s why we’ve narrowed down the digital marketing focus for you, by identifying the top trends that both large and small businesses can benefit from. What will work best for you? Which area will best serve your business? We can help you with that. In the meantime, take a look at what successful businesses are up to in their digital marketing efforts.
1. Artificial Intelligence
Just hearing the words artificial intelligence (AI) might make some of us conjure up the worst images of what science fiction movies have to offer. In reality, AI – which refers to intelligence shown by machines – plays a vital role in the digital marketing process. It can:- Identify user preferences and search patterns
- Analyze consumer behavior
- Utilize data from social media platforms and blog posts
- Predict buyer behavior and decisions
- Target the right market for your business
- Enable predictive analytics
2. Chatbots
Chatbots are AI-based technology that chat in real-time with your customers or site visitors in an instant messaging format. Many companies are already using chatbots, as they enable instant communication, which is what customers and users have grown to expect.3. Video
Are you ready for a reality check? Mobile video consumption is growing by a whopping 100% every year, according to YouTube. In addition, by 2019 video is projected to claim more than 80% of all web traffic. Utilizing the power of videos as a part of your digital marketing strategy is crucial. Research continues to show that the majority of users prefer watching live videos over reading social posts. Some of the most popular and effective ways to use videos include:- Live Facebook broadcasts
- Interviews
- Product demonstrations
- Behind-the-scene footage
- Customer testimonials
- Company or industry news and events