Construction businesses are always focused on building, leveling up, and perfecting projects. With such dedication to the work itself, internal growth and promotion can often take a back seat. In a world where most people turn to the internet first, marketing for construction companies should be top of mind to stay competitive.
In fact, 96% of people learn about local businesses, including construction companies, online. Combine that with 1.7 million online searches for independent contractors each month, and it’s clear that a strong digital presence is key to reaching potential clients.
The good news? Growth in the digital space isn’t far out of reach. By leveraging a few of the right strategies, your construction business can attract more clients and scale efficiently. Here are the top five marketing trends you need to know to grow your construction business online.
1. Local SEO and Google Business Profile
Local search is a powerful way for construction companies to gain leads. Local SEO (search engine optimization) means that when potential customers search for “construction companies near me,” your business appears at the top of the results. This includes searches on Google, Bing, etc.
One of the first steps is claiming and optimizing your Google Business Profile (GBP). Here, you can provide information about your services, location, and contact details, along with adding photos and client reviews. This can significantly increase your visibility on Google Maps and local search results. Encouraging happy clients to leave reviews on your GBP page is also essential, as positive reviews can boost your credibility and ranking.
2. Build a Strong LinkedIn Presence
LinkedIn is not just for job seekers—it’s also for networking and generating leads in the B2B space. For construction companies, having a strong LinkedIn presence helps build relationships with commercial clients, architects, developers, and other industry professionals.
Create a LinkedIn company page where you regularly post updates about your projects, industry insights, and company news. Engage with your connections by commenting on and sharing relevant industry posts. Joining LinkedIn groups related to construction and contracting can help you stay informed and connect with potential clients and partners.
3. SEO and Content Strategy
The demand for construction services is on the rise. Therefore, so is the number of people searching for construction companies online. By implementing a solid SEO strategy, you can ensure that your website shows up at the top of search engines, like Google, for search queries like “commercial construction company,” “general contractor,” and “residential construction services.”
How, exactly, does your company appear at the top of searches? Here’s where content comes into play. Regularly publishing blogs, guides, and case studies that address common client concerns—such as timelines, cost factors, and safety regulations—helps your website rank higher in search engines. Data shows that search volume for construction-related keywords has increased over the past few years, which means now is the perfect time to invest in SEO and content marketing to drive organic traffic to your site.
4. Using Automation Tools for Client Follow-Ups
You want to stay in touch with prospective and existing clients, but it can be difficult and time-consuming to put these follow-ups in motion. Automation tools like email marketing platforms, CRMs (Customer Relationship Management systems), and follow-up software can help you streamline client communications and ensure that no lead goes cold.
These tools can automatically send follow-up emails, reminders, and project updates to your clients. This saves you time and ensures that your communications are professional and timely. Automating these processes allows you to focus on what matters most—delivering quality construction services.
5. Visually Showcasing Your Work Online
In construction, visual appeal is everything. Potential clients want to see your previous work before making a decision. Make sure your website includes a portfolio section that features high-quality photos and videos of completed projects.
In this podcast episode, Owen Key of Owen Key Construction Services, one of Proof Digital’s partners, highlights the crucial role high-quality project portfolios play in marketing and building investor confidence.
Consider showcasing before-and-after images, time-lapse videos of construction progress, and client testimonials. You can also use social media platforms like Instagram and LinkedIn to highlight your work visually.
At Proof Digital, we understand this need for a visual website. We accomplished this with construction companies Meyer Najem and Grand Contracting. Explore their site to get design inspiration!
Ready to Grow Your Construction Business Online?
From optimizing your website for local SEO to leveraging social media and automation tools, there are numerous ways to attract more clients and increase your online presence.
Need help getting started? Our digital marketing agency, Proof Digital, specializes in helping construction companies build a solid online presence. Contact us today to learn how we can help your business thrive.
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