Most customers know what they want, where to buy, and at what price. If you’re looking to grow your business, you’ll need to reach them before they make their decisions. The key strategy to reaching prospective customers, and drawing them to your business, is lead generation.
What is Lead Generation?
Lead generation is the process of reaching people potentially interested in buying your products. It starts the buyer journey and is the key first step to building relationships, earning trust, and being at the potential buyer’s side until they make the decision to purchase. Truthfully, most of these prospective customers already have a wealth of information at their fingertips. They gather information from online and offline reviews, blogs, and social media sites. Therefore, you need to get to them before they take action.How It Works For You?
To understand how lead generation works, you need to be familiar with the marketing funnel, which consists of three parts:- Top of the funnel (TOFU): People looking for solutions but not yet ready to buy
- Middle of the funnel (MOFU): Prospective customers with interest in your products
- Bottom of the funnel (BOFU): The smallest section with people ready to purchase