The Latest Trend in AI: GEO

Generative Engine Optimization: What You Need to Know

Generative engine optimization, otherwise known as GEO, has completely changed how search engines operate. GEO ensures that your brand appears in AI-generated results when users search for topics related to your products, services, or expertise.

If your business isn’t showing up in AI search engines yet, you’re definitely not alone. 

Hands doing AI search on phone

Did You Know?

By 2026, traditional search engine volume is expected to decline by 25%, with AI chatbots taking a larger share of the search marketing landscape.

What You Should Do Next

Try It Out

Type out a question in Google to see if a GEO response populates. We typed in “How long should I cook chicken on the grill” and had an AI Overview response at the top of the page.

TIP: Successful GEO strategies will require a deepr understanding of user intent and behavior.

Create Your GEO Strategy

By embracing GEO, companies can ensure they remain visible and relevant. It is important to start planning a GEO strategy to remain competitive.

A few tips and strategies for staying ahead with GEO:

  • Focus on User Intent
  • Incorporate GEO Keywords
  • Integrate GEO Into Existing SEO Strategies

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