5 Free AI Tools for Marketing
Artificial Intelligence (AI) is a new tool that will soon become crucial to every business, especially small businesses looking for a cost-effective way to increase productivity and enhance their marketing. AI is projected to grow to a $2 trillion industry by 2030. Utilizing AI’s tools for marketing, many of which are free and highly accessible, can help boost your site traffic, allowing you to create more meaningful connections with your clients. AI is trained by an algorithm that learns from past search results, queries, and keywords. Therefore, it is the perfect tool for improving a company’s digital presence.
Here are 5 free AI tools to use for marketing:
Beacons is an AI-powered platform that uses AI to create and organize content for a business. The service, which is free at its most basic level, includes 14 tools as part of an all-in-one platform designed to aid small businesses. Beacons was previously only a link aggregator—a tool designed to put all contact links in one place. However, with the new 2.0 version, Beacons.ai can create a custom domain name for your business based on your brand, industry sector, and other comparable companies in your space. Personalization and a lasting impression are critical features of a small business looking to grow in the marketing space. The AI-backed tools on Beacons.ai can also create a list of the users that visit your social media accounts the most, allowing you to link your products to the posts they like—or even send them a personalized email with product recommendations. If you are looking for a free service to provide customizable links and a professional landing page with all your relevant content, Beacons.ai is a practical choice.
While Beacons was a tool for organizing your content, aiCarousels is an AI-generated marketing tool designed to create visually engaging ‘carousels’ of content for platforms like LinkedIn, Instagram, and TikTok. These carousels are banners of eye-catching content that quickly convey your brand message while taking tone, professionalism, and audience into account. Here is how it works: you choose a topic and enter any existing previously created. Then, the AI system will write a “captivating carousel” with the relevant information. The banners are great for business owners who know the information they want to convey but do not have a medium to present it. AiCarousel will create the digital infographic for you. Other free tools include an Instagram caption generator, a host of LinkedIn summary and headline generators, a TikTok caption generator—which can be especially useful when paired with an AI-generated graphic, and a color palette generator. The color palette generator uses an AI system trained in human behavior to present the most appealing color combinations based on the tone you wish to present, allowing your website to look visually appealing and consistent. A customized color palette helps convey brand identity, enhance usability, and ensure consistency. If you are not adept at graphic design but still appreciate professional, eye-grabbing visuals, aiCarousel can help you create an exceptional social media presence for free.
Postly, which is powered by OpenAI, is an AI-powered marketing platform. Postly’s use of OpenAI as its source ensures quality, human-like content that resonates with your selected audience. Its AI writer analyzes keywords and generates brand-specific text, allowing its users to publish quality content quickly. A central feature of the free version of Postly is its hashtag generator. Postly’s algorithm will analyze your content and search for the most effective keywords. After doing so, Postly will present you with the most effective hashtags for your content. Complementary to this feature is another AI-generated marketing tool Postly offers, a link shortener. Unlike other websites that offer to shorten links to manageable sizes, Postly will personalize your link by using AI to generate keywords essential to the link. It will create a link that will “boost your online presence like never before” by decluttering and focusing your links, making your content more accessible.
Copy.ai is an AI writing-based service that can quickly create keywords, articles, ad copies, and blog post ideas. What makes Copy.ai appealing is that it lets the user input past information to narrow the results and personalize the outputs. For example, suppose you want a new prompt for a personalized message to your audience on LinkedIn. In that case, you could ask the AI to include previously saved information on the features that make your company’s product unique. The site’s artificial intelligence will generate text based on your recommendations. Copy.ai also offers a more advanced AI marketing model called Workflow. With the free version, users receive 200 bonus credits to test Workflow, which uses a large language model to produce relatable and seamless content. Even without Workflow, the free version is perfect for research, creating content quickly, and generating ideas for marketing strategies. The system is best for small, monotonous tasks like creating product descriptions for your website. The AI tool is also useful for organizational tasks like designing an outline for a blog post. What separates Copy.ai from other AI-generated texts is its focus on professionalism, efficiency, and—most notably for this blog—marketing. Copy.ai “automates your workflow from idea to execution.” In sum, it can handle a large part of your marketing strategy and implementation—for free.
Buzzr is an online service that creates a comprehensive brand script for its users. In its beta stage, which is currently free, Buzzr analyzes user-completed prompts to write a brand guide outlining your brand overview, vision, and mission in a user-friendly document. The produced report can give you insight into how to utilize essential keywords for your brand, a key step in differentiating your company. Like Postly, Buzzr is powered by OpenAI, ensuring the created brand scripts are dynamic and thorough. OpenAI is trained to understand language patterns to create engaging scripts, captions, and metas.
Moreover, Buzzr can eliminate writer’s block by providing users with a guide to supplement their marketing strategies. By outlining your brand’s vision in a couple hundred words, Buzzr provides a free way to introduce a small business to its future marketing strategy. Buzzr takes advantage of AI writing models and allows small business owners to focus on what they know best—their company. The prompts are company-specific. Additionally, the user can include their brand’s voice, tone, and feeling. For example, a digital marketing firm could input into the writing model that it wants a brand overview that communicates the importance of inclusion, hard work, and timeliness. Buzzr can take these three keywords, along with any other relevant information about the company, and transform them into a detailed report for your company’s homepage.
Why use AI tools for marketing?
Two significant aspects of marketing are pattern recognition and human connection. If you can recognize trends before other companies, you have the upper hand in marketing your product. Furthermore, if you can connect with your target audience on a deeper, more meaningful level—say, through a personalized email laying out specific products for that customer—you already have an advantage. Artificial intelligence is proficient at pattern recognition and can detect dominant trends before most humans. Because human-created information like Internet search results, phone call transcripts, and online surveys train artificial intelligence, AI-backed systems are a prime tool for marketing. It recognizes what consumers want and learns how best to present it. Put simply, the tools mentioned above are productive and cost-effective. Now is the best time to take advantage of the tools offered by artificial intelligence. Streamline your marketing processes with the help of the free AI tools listed above.
Proof Digital Can Help
While the free AI tools mentioned in this blog are a great starting point, fully harnessing the power of AI for marketing requires a strategic approach and expert guidance. That’s where Proof Digital comes in. We’re a team of experienced marketing professionals who help businesses leverage AI to achieve their goals.
Here’s how Proof Digital can help you implement AI to increase traffic and boost sales:
- Expert Implementation: We have the expertise to seamlessly integrate AI into your existing marketing workflow.
- Data-Driven Insights: We’ll use AI to analyze your marketing data and provide you with actionable insights. This will help you understand what’s working, what’s not, and where you can optimize your campaigns for better results.
- Content Creation at Scale: We can leverage AI-powered content creation tools to generate high-quality, engaging content that resonates with your target audience.
Ready to get your business ahead of the curve? Contact Proof Digital today for a free consultation. We’ll show you how AI can help you achieve your marketing goals and take your business to the next level.
Remember, AI is a powerful tool, but it’s not a magic bullet. With Proof Digital’s expertise, you can ensure you’re using AI effectively to achieve sustainable marketing success.