Just like the changing styles on any fashion runway, online marketing tactics and trends constantly change, evolve … or get left behind. It’s easy to feel like you’re out of style, or two steps behind the current marketing strategies. Don’t worry, we’re here to help with this years top trends to improve your online marketing efforts.
Social Media Diversity
Get social! Two thirds of Americans have an active profile on one or more social media platforms … so get your brand recognized by diversifying your efforts. With sites such as Instagram, Twitter, LinkedIn and Facebook, you have plenty of opportunities to reach potential customers through the multiple social media sites they are interacting with. Try creating powerful profiles and increasing your presence on the social media sites where most of your customers will be.
Whether you like it or not, content marketing- marketing with the use of content in order to gain and maintain customers. More and more people are jumping on the content bandwagon and seeing the success that follows. Developing quality content improves SEO, which drives traffic and generates more leads. To focus your marketing efforts on content, develop a blog that focuses on your target markets’ interest.
If you want to drive traffic, one of the most powerful things you can do is to start posting videos, as they drive more traffic to websites than any other type of media. Videos generate user engagement, spark emotion, and create a clear image of your company, services or benefits. Here’s the good news: they don’t have to be complicated or cost you an arm and leg. Start simple by creating “how to” videos to showcase your products and increase user satisfaction. Or post brief and engaging interviews with members of your team or satisfied customers.
Facebook sees nearly 1.2 billion users every month, and that’s just from one social media platform. That translates into 1.2 billion opportunities for potential customers or clients to see your website. Paid promotions will help your advertisements get recognized by an audience that would not normally come across your website.
It’s a proven fact that visual elements are processed by the brain 60,000 times faster than text, so it’s no wonder that infographics – a visual representation of information – are trending this year. Most people get impatient or are turned off by lengthy text, preferring to scroll through text, posts or social media news feeds until something catches their eye. This is where infographics come into play … you can catch your readers attention while sharing important information, which can then cause them to stay on a site or link and read more about you! It’s a win-win!
In 2014, mobile searches officially outnumbered desktop searches, and this trend is not slowing down in anytime soon. With more people than ever relying on their phones for communication and online interaction, mobile optimization should be a key strategy in your marketing efforts. Quite simply: being available on a desktop is no longer enough. Your website must be mobile friendly.
Call of Action
While these are the online marketing trends we see this year, we would love to hear what you think! What else would you add to the list, and what trends have been most beneficial to you or your business? Please share your thoughts by leaving your comments below. Still have questions, or do you need assistance kicking off your 2015 online marketing efforts? We’d love to help. Contact us at (317) 537-0488.