“Are you up to speed?” seems to be the digital marketing theme of 2024.
AI and its effects across the internet are difficult to keep up with. And the latest? GEO.
Generative engine optimization, otherwise known as GEO, has completely changed how search engines operate and how you should approach search engine optimization (SEO).
Read below to explore what exactly GEO is, how it overhauled search engine interactions, and how you can stay ahead with the right tactics.
What is Generative Engine Optimization?
Generative engine optimization is the practice of enhancing your website’s content to improve its presence in AI-powered search engines like ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews.
In a nutshell, it’s SEO for AI search. GEO ensures that your brand appears in AI-generated results when users search for topics related to your products, services, or expertise.
Think of the last time you searched for an answer on Google. You may have seen GEO for yourself! Check it out:
On the left, you see the AI overview (GEO!). To get the answer to a question, you no longer need to click on links and scroll through endless content. The answer has been gathered for you by AI. But on the right, you’ll see the sources AI found the answer from. That’s where you need your website to be.
In other instances, users may choose to bypass search engines like Google and Bing altogether. Instead, they may go directly to the AI chatbot itself. In the examples below, notice AI pulling in businesses in their responses. Again – That’s where you need your website to be.
Businesses must now optimize not only for search engines but also for the AI systems that generate these results.
Unlike typical SEO, which focuses on ranking in traditional search engine results pages (SERPs), GEO is centered around gaining visibility in AI-generated responses. As consumers’ search habits become more and more intertwined with the convenience of AI, simply ranking on a search page isn’t enough; your business needs to be included in the AI-generated results.
How GEO Changed Search for Users and Businesses
Traditional search experiences often relied on keyword matching and basic algorithmic ranking. In contrast, GEO emphasizes personalization, delivering results that are more relevant to individual users’ search queries.
For businesses, this change means that traditional SEO strategies may no longer be enough. Content optimization, often focused on keyword density, must now account for the nuances of generative AI. GEO requires a deeper understanding of user intent and behavior.
Transitioning from traditional SEO to Generative AI search engine optimization requires a holistic approach, including understanding GEO keywords, user intent, and the specific needs of generative AI systems.
GEO vs SEO
Tips and Strategies For Staying Ahead with GEO
If your business isn’t showing up in AI search engines yet, you’re definitely not alone. However, it’s important to enhance your strategy now to remain competitive in the GEO era.
Here are some tips you can do now for optimizing content and websites for GEO:
Focus on User Intent: With GEO, understanding user intent is more important than ever. Create content that addresses specific needs and queries, rather than just targeting broad keywords. For example, instead of pursuing “running shoes,” build content around specific queries like “best running shoes for flat feet” or “how to choose the right running shoes for beginners.”
Incorporate GEO Keywords: Identify and integrate keywords that are likely to be favored by generative AI systems. These are often more conversational and contextually relevant phrases. For example, rather than simply using the keyword “best desk chair” in content, incorporate a more conversational key phrase like “the best desk chair for working from home.” These types of keywords align with how users naturally ask questions, making them more likely to be favored by generative AI systems.
Stay Updated on Algorithm Changes: Like AI, the algorithms driving GEO are constantly evolving. Regularly research and update your content and strategies to align with these changes. A great place to start is the Search Engine Journal.
Leverage Generative AI SEO Tools: Utilize tools designed for generative seo to analyze and improve your content’s performance in GEO-driven searches.
Integrate GEO into Existing SEO Strategies: Combining GEO with traditional technical SEO ensures your website is discoverable, easily interpreted, and prioritized by AI algorithms. Stay optimized for AI-driven search engines by optimizing HTML tags, optimizing your site for mobile, maintaining site health and security, and leveraging structured data like schema markup.
Help Your Business Excel in the GEO Era
What is generative seo? Most notably, it is the future of online discoverability. As search engines continue to evolve, businesses that fail to adapt risk being left behind. By embracing GEO, companies can ensure they remain visible and relevant.
Proof Digital specializes in search engine optimization lead generation. We are helping lead the charge in GEO, equipped to guide businesses through a comprehensive SEO approach.
Ready to optimize your business for the GEO era? Contact us today and together we’ll work to get your business in those AI responses.