4 Ad Types You Need To Use In 2025

Imagine you’re scrolling through your phone, searching for a last-minute gift or researching a new hobby. Suddenly, you notice an ad that shows you the perfect product or invites you to learn more about a service that piqued your interest days ago. 

This isn’t a coincidence. It’s the result of strategic, targeted advertising.

There is a wide variety of ad formats available, so how do you know which ones are worth your time and budget? In this blog, we’ll explore the top 4 must-use ad types for 2025: Performance Max, Demand Gen, Meta Ads, and Amazon Sponsored Display Ads. 

Each of these ad types is designed to help your brand reach the right audience, maximize engagement, and drive conversions. Let’s see why you need to use these ad formats for your next digital campaign.

1. Performance Max

Performance Max is Google’s latest AI-powered advertising campaign that integrates across all of Google’s properties—Search, Display, YouTube, Discover, and more. 

Its the all-in-one Google campaign.

This makes it perfect for reaching audiences at every stage of the sales funnel, from brand awareness to conversion.

Performance Max (or as we like to call it, PMax) is a must-use ad type because of its ability to leverage machine learning to optimize bids, budgets, and ad placements in real time. The campaign learns from audience signals, which drives high-quality traffic and boosts conversion rates. 

Performance Max is one of the most effective, yet simple, Google Ads types available.

2. Demand Gen Ads

Demand Gen Ads operate within Google’s Display, YouTube, and Discover platforms. They are designed to engage users through eye-catching visuals and targeted ads. These ads are valuable for generating leads by piquing interest and keeping your brand top-of-mind across channels.

Demand Gen Ads is a great choice for companies looking to generate demand, drive traffic, and influence potential buyers as they browse online.

3. Meta Ads

Meta Ads reach a wide range of audiences on Facebook and Instagram with advanced targeting and multiple ad formats, like Reels ads and Interactive Ads.

A key advantage of Meta Ads is their highly refined audience targeting. With access to deep audience insights and behavior data, brands can strategically place ads and customize messaging to resonate with their target demographics. 

This makes Meta Ads ideal for achieving goals like increasing brand awareness, driving customer interaction, and generating conversions across two of the world’s most popular social platforms.

4. Amazon Sponsored Display Ads

If you run an e-commerce business, you need to leverage Amazon Sponsored Display Ads. Unlike traditional Amazon ads, Sponsored Display Ads allow you to reach customers beyond Amazon’s marketplace. This targets audiences on third-party websites and apps based on their shopping behaviors. 

Sponsored Display Ads are strategic because they retarget customers who have shown interest in your products. The ads can display your products as a photo or a video. Don’t have the media you need? Not to worry – Amazon has an AI generation tool built within the platform for you to use.

Get Your Highest ROAS in 2025

Each ad type has its strengths, whether it’s the AI-powered efficiency of Performance Max, the engagement potential of Meta Ads, or the conversion focus of Demand Gen. When you use a mix of these ads, you can reach audiences more effectively, increase brand awareness, and drive conversions.

Ready to increase your ROAS? We’re here to help. We work with our clients to consistently see 750%+ return on ad spend. Contact us to get your paid media strategy rolling.

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