Setting the Lineup
Every fall, the Proof Digital team runs a fantasy football league, and every fall, our group gets a bit more competitive than any of us would admit in a client meeting.
We’re a few weeks into this season, and I’ve been reminded, once again, that the draft only gets you so far. Players get hurt, opponents pick up the sleepers you missed, and every Sunday asks you to rethink your lineup.
Marketing works the same way.
It’s not enough to pick one set of tools, content habits, and channels, then expect to see wins week after week.
Trends shift, AI and search keep evolving, and your competitors adjust right along with them. It pays to revisit your lineup often and make sure every player still earns their spot.
Fellow fantasy fan or not, you’ll find a few lineups worth exploring below.
Stacie
Your Free Tools Lineup
The best waiver pickups don’t cost you anything, and the same goes for some of the most useful AI search tools out there.
Google Search Console, Bing Webmaster Tools, and Microsoft Clarity now all offer reporting on how AI search surfaces your site, and all three come straight from the platforms at no cost. Most brands already have access to at least one.
Our new blog breaks down what each tool can and can’t tell you, a simple way to test your visibility in AI answers today, and when a paid platform is actually worth it.
Your Proven Lineup
Every manager wants a roster full of proven performers, and the same goes for choosing a marketing partner.
Our new Awards & Recognition page brings our track record together in one place. That includes Hermes Creative Awards across three consecutive years, certified partnerships with Google, Semrush, Klaviyo, and BigCommerce, and our membership in the Indy Chamber, Indianapolis’s largest business advocacy organization.
Those partnerships give our clients’ campaigns direct access to platform tools, support, and beta programs, plus the people who have earned the credentials to use them well.
Your WordPress Lineup
The best teams study the game before Sunday. Our Director of Web Development, Kristin Kuzik, did just that at WordCamp US 2026 in Phoenix.
She came home with a sharper view of where WordPress is headed and what site owners should start planning for now. Some of it is exciting, and some of it is urgent.
If your website is built on WordPress, her recap will help you get ahead of the changes coming before they catch you off guard.
Your Place in the Lineup
Happy International Podcast Day! Every team needs fresh talent, and there’s no better day to start recruiting.
The Proof Point Podcast features candid conversations about marketing, AI, and what it takes to grow a business and be a strong leader. If you have a story, a perspective, or a hard-earned lesson worth sharing, we’d love to hear it.
Not ready to step up to the mic yet? Catch up on past episodes.
