Website Design | Lead Generation | Online Marketing
In January 2023, YOURspace launched their new website with the goal of more accurately representing their product offerings and markets they serve. They also took the opportunity to launch their new brand which included a new logo, illustrative storytelling, warmer color palette, and visual iconography.
YOURspace wanted it to be clear to the user they offer two paths to a privacy pod – quick ship and custom. Our teams intentionally mapped out the user navigation, menu structure, and page layouts to ensure these paths were evident. YOURspace also reorganized their offerings by industry and created illustrations with “hot spots” for the user to see from a macro perspective how their pods can be used and their benefits.
Once the site launched, we saw an immediate improvement of site health, jumping from 70% to 87%! The menu navigation is clearer and cleaner, the new colors and icons create a cozier user experience, and the illustrations give the user an interactive way to learn more about their pods.
Original website launch
Our partnership with YOURspace began in 2020, when they were a start-up looking to build their e-commerce website as the growing need for residential work space emerged as a result of the pandemic. Once the site launched, we continued as their digital performance marketing partner and helped them grow traffic and new customers each month.
