Email marketing is a vibrant and powerful way to connect with people. Over 80% of businesses use email marketing to acquire and retain customers. As other digital marketing strategies have evolved, a question that keeps coming up is: “is email marketing still important?”
In short, yes. Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. Just as other platforms and the media have changed, email marketing tools give your business the ability to reach customers easier than ever. Here are email marketing tips for 2022 that you should know.
1. Measure your performance
Measuring how your email campaigns perform is not unique to 2022. It should be one of your goals each year. If you don’t make time to crunch your numbers, you won’t be able to set realistic goals for the rest of the year. Not only will this information give you an idea of how you stack up against your competitors, but it will also help you to identify specific areas that require more attention.
2. Segment Your Email Lists
Segmenting your email list involves splitting up your contacts depending on where they are on their customer journey. Email marketers can create different customer segments based on their recipients’ demographics, lifestyle, location, website activity, job title, psychographics, etc.
Segmenting your contact list ensures that people receive deals and offers that will be of interest to them, making them more likely to buy and less likely to unsubscribe! If you want to make your messages effective, keep this email marketing tip on top of your mind, segment your list, and deliver your campaigns. It’ll be an instant win!
3. Using personalized messaging
Personalization is a great way to get subscribers to interact with your emails and check what you have to offer. Your audience receives dozens of emails a day from different companies, so they don’t always have time to waste on irrelevant emails. Personalization is the key to catching your audience’s attention and getting them to open your emails. You can personalize their experience by using their name or tailoring the email content to their interest.
4. Mobile optimization
We live in an era ruled by smartphones. Everything from basic grocery shopping to conducting official meetings is now being facilitated through mobile phones. Needless to mention, your email marketing strategy must include mobile optimization techniques to capture the audience where you’re most likely to find them.
There is a science and an art to marketing/sales strategies in today’s world. The future is difficult to predict. However, the Proof Digital team works every day to stay on top of growing trends to figure out new and better ways for our clients to sell and serve their customers. Request a free consultation and we will give you personalized, actionable online marketing techniques to get fast results. You may also contact us to learn more.